Don't blame the computers. People are running the show.
This is the new edition of the definitive textbook on data visualization. There's added material on fake news and social media disinformation, misinterpretation of metadata, and the uses and abuses of Big Data. If you're using a computer to generate charts for meetings and reports, you don't have to be taught how to lie - you're already doing it. You probably don't know your charts are unreliable, and neither does your audience. So you're getting away with it - until a manager or a sales prospect or an investor makes a bad decision based on the information that you were so helpful to provide. The main focus of How to Lie with Charts is on the principles of persuasive - and undistorted - visual communication. It's about careful thinking and clear expression.
Eric Hoffer Award Finalist in Business
About the Author :
Gerald Everett Jones has managed major proposal and business analysis projects in government, healthcare, and commercial sectors. He is the author of more than 25 business and technical books on digital media production, including numerous how-to books on legacy charting applications such as Harvard Graphics and Freelance Graphics. He has also written extensively on PowerPoint and Excel. He has hands-on background in IT systems development and was project leader on the ARTIS computer graphics system, a precursor of PowerPoint. He often leads seminars on the topic of achieving honesty and clarity in business presentations.
Review :
Business Gerald Jones updates Mark Twain's adage "lies, damned lies, and statistics" to its modern sequel about charts and graphics. Every corporate director subjected to PowerPoint presentations needs to read this for his/her own protection. - Richard E. Cavanagh, Past President and CEO, The Conference Board, Inc.
Who would have expected a book on charts and graphs to be so entertaining? It's an exceptionally fun read (really) and a must-own reference for anyone who presents or analyzes data. Gerald uses wit and humor to explain concepts we often take for granted and succeeds at teaching us how to deliver more effective presentations--while warning us to beware of those who might lie using the exact same techniques! - Anthony Hitt, President & CEO, Engel & V�lkers Americas
It broke our hearts to see this book come out, because it was the one we were planning to write. Having read it, however, we doubt we could have done a better job. Jones addresses fundamental issues of visual perception in a style that is clear, concise, and amusing. - Robin Wolfson, President, Datastep Development
The author is challenging you to formulate penetrating questions about the information being used and the credibility and reliability of that data. Is it being used properly or is it distorted in some way? If there's distortion, was it intentional or unintentional? If intentional, questions of professional ethics and possibly fraud come into play. - Frederick Gallegos, CGFM, CDE, U.S. Government auditor (retired)
You can fool some of the people all of the time. Obviously they didn't read this book! Seriously, being able to paint your vision with clarity is the difference between being a manager and being a leader. - Peter Nathan, PMP, Author of PMP Certification for Dummies
