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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Advice on careers and achieving success > Hack the Corporate Learning Curve
Hack the Corporate Learning Curve

Hack the Corporate Learning Curve


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Hack the Corporate Learning Curve

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About the Book

Feeling invisible, stuck, or uncertain about where your career is headed?

Unlock the proven hacks to fast-track your career trajectory and build a personal brand that's both authentic and impossible to ignore.

Hack the Corporate Learning Curve by Jissan Cherian is a practical guide for professionals ready to take control of their career growth and personal brand in today's evolving workplace. With traditional career development support from companies becoming less reliable, Cherian encourages readers to proactively define and own their professional personal brand; regardless of career stage.

Backed by over 20 years of corporate experience in marketing, tech, and consulting, Cherian offers a structured framework to navigating the unspoken rules of corporate advancement.

The book provides actionable strategies and tools to help professionals stand out, get promoted, and lead with purpose, including:

  • Personalized Career Persona Assessment to identify your unique career type and guide your next steps
  • Five distinct Career Personas with real-world examples and specific career-building hacks
  • Exercises to uncover your strengths, lived experiences, and authentic personal brand
  • Guidance on developing internal and external thought leadership for greater visibility
  • Projects and initiatives that boost enterprise awareness and help you stand out among peers
  • Tools to reframe career setbacks as opportunities for growth and repositioning

This book is a modern career companion designed to help professionals build an intentional brand, take initiative, and lead with authenticity in any workplace setting.



Table of Contents:

What’s This All About?
How to Get Started: Choose Your Own Hackventure
Evaluation
Persona Blueprints

Persona 1: New Brand with No Market Awareness * An Unfamiliar World * Market Awareness * Consumer Perception * Brand Strengths * Marketing Tactics * Reflection: Pushed Out of My Comfort Zones * Persona 1 Blueprint * Notes

Persona 2: New Brand with High Market Awareness * Starting to Get Noticed * Market Awareness * Consumer Perception * Brand Strengths * Marketing Tactics * Reflection: Pushed Out of My Comfort Zones * Persona 2 Blueprint * Notes

Persona 3: Established Brand Looking to Become a Market Leader * It’s Time to Start Betting on Yourself * Market Awareness * Consumer Perception * Brand Strengths * Marketing Tactics * Reflection: Pushed Out of My Comfort Zones * Persona 3 Blueprint * Notes

Persona 4: Established Market Leader Being Challenged * A Strong Personal Brand Needs to Be Battle-Tested * Market Awareness * Consumer Perception * Brand Strengths * Marketing Tactics * Reflection: Pushed Out of My Comfort Zones * Persona 4 Blueprint * Notes

Persona 5: Market Leader Becomes a Founder * A Personal Brand Evolves into Entrepreneurship * Market Awareness * Consumer Perception * Brand Strengths * Marketing Tactics * Reflection: Pushed Out of My Comfort Zones * Persona 5 Blueprint * Notes

It’s Not Goodbye; It’s See You Later
Final Words of Advice
Final Reflection: Pushed Out of My Comfort Zones
About the Author



About the Author :
JISSAN CHERIAN is an award-winning marketing and personal-branding strategist with more than twenty years building brands and leadership visibility.

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Product Details
  • ISBN-13: 9798897010271
  • Publisher: Entrepreneur Books
  • Publisher Imprint: Entrepreneur Books
  • ISBN-10: 889701027X
  • Publisher Date: 14 May 2026

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