The proven
roadmap to differentiate your business, delight your clients, and achieve
industry-leading growth.
If you can’t
define and prove the value you create, why should clients choose you? For
small- to medium-sized businesses, especially ones that are family owned, the
answer to that question is often the difference between growth and stagnation.
In today’s hyper-competitive marketplace, blending in is easy. Standing out and
staking a claim on market leadership takes work, but it’s within your control.
Neither your industry nor your competition defines your business or the value
it creates—only you can do that.
If you’ve poured
time, energy, and money into separating your business from the pack only to end
up with glossy brochures and little else to show for it, Define Value, Drive
Growth is your solution to unlocking true, effective differentiation. It gives
you a clear step-by-step roadmap that integrates marketing and sales for
maximum impact.
Based on decades
of hands-on experience and featuring real-world examples of process
implementation and successes, this book provides the framework, insight, and
tools you need to
• uncover what
truly differentiates your business and turn it into a lasting competitive edge;
• craft
compelling and unique value propositions that show clients how you help them
succeed;
• align your
people, processes, and outcomes so growth becomes intentional, repeatable, and
scalable.
The result? A
company employees believe in, clients choose, and competitors envy—built with
purpose, thriving today, and strong enough to last for generations.
About the Author :
John Ravaris has spent his career helping businesses stand out in competitive markets. With more than thirty-five years of marketing and sales leadership experience, he has worked across both product and service-based businesses, selling directly and through distribution. His career has been shaped by family-owned companies, from tens of millions to hundreds of millions in revenue. Along the way, John was inspired by visionary leaders who prioritized client-centric strategies and drove exceptional growth in revenue and profit.
In 2023, John founded UVPsolutions, a consultancy dedicated to helping small- and medium-sized businesses create compelling, unique value propositions and build growth-enabled organizations. He believes that in today's crowded marketplace, differentiation, value creation, and organizational alignment are essential for long-term success.
John holds a marketing degree from the University of Maine and an MBA from Saint Joseph's University. He lives in Delafield, Wisconsin, with his wife, Joanna, and is the proud father of two adult daughters.
