Information Experience
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Home > Reference Books > Interdisciplinary studies > Communication studies > Information Experience: The Strategy and Tactics of Design Thinking(SUNY series, Studies in Technical Communication)
Information Experience: The Strategy and Tactics of Design Thinking(SUNY series, Studies in Technical Communication)

Information Experience: The Strategy and Tactics of Design Thinking(SUNY series, Studies in Technical Communication)


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About the Book

Information isn't simply read or used, rather it creates a holistic experience for users.

Information Experience provides a usable framework for developing information products and design thinking practices for a wide range of projects, including application development, content creation, instructional materials, and user experience design. Whether content is created by human, machine, or artificial intelligence, memorable information experiences begin with the user, encompassing how user research, content development strategies, and design tactics fit together in creating engaging information experiences and products. The book provides an in-depth discussion of the components of information experience, including user perception, cognition, environment design, strategic branding, and tactical design. Collectively, these elements provide a foundation for understanding how information products function on a level beyond utility, as holistic and immersive experiences for users.



Table of Contents:

List of Illustrations
Acknowledgments

Foreword
Susan M. Lang

Introduction

1. The Elements of Information Experience

2. Perception and Interpretive Experience

3. Cognitive Experience and Learning

4. Information Environment Design

5. Strategic Branding

6. Tactical Design

7. Holistic Information Experiences

References
Index



About the Author :

Craig Baehr teaches graduate courses in technical communication at Arizona State University and professional certification preparatory courses for the Society for Technical Communication's Certified Professional Technical Communicator program as an APMG International Accredited Trainer. He is the author of several books, including Web Development: A Visual Spatial Approach and The Agile Communicator: Principles and Practices of Technical Communication.



Review :

"Information Experience takes information design into the modern era. I like the re-envisioning of information design as information experience, which puts this work in line with developments in sister disciplines. By expanding information design into information experience, the author creates a venue for a new, modern look at the way we produce, design, and create experiences around information. Further, the book shows why we need to think about information as an important aspect of technical communication." — Guiseppe Getto, coeditor of Content Strategy in Technical Communication


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Product Details
  • ISBN-13: 9798855802733
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Height: 229 mm
  • No of Pages: 250
  • Series Title: SUNY series, Studies in Technical Communication
  • Sub Title: The Strategy and Tactics of Design Thinking
  • Width: 152 mm
  • ISBN-10: 8855802739
  • Publisher Date: 02 Dec 2025
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 17 mm
  • Weight: 390 gr


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