Make It Memorable
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Home > Biographies & Memoire > Biography and non-fiction prose > Reportage, journalism or collected columns > Make It Memorable: Writing and Packaging Visual News with Style
Make It Memorable: Writing and Packaging Visual News with Style

Make It Memorable: Writing and Packaging Visual News with Style


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About the Book

“All the cutting edge technology I learned in college—typewriters, film splicers, glue—is now in a museum; the one thing that hasn’t changed is how to tell a visual story.”—Bob Dotson Make It Memorable provides a distinctly different, hands-on introduction to the craft of visual storytelling. Many texts have been written to help people master the changing technology of journalism; here, Bob Dotson teaches readers how best to tell a story once they do. This second edition of Dotson’s classic book offers dozens of new tips for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples. There is no other text quite like it. Additional videos that can be utilized for class assignments and exercises are available on www.nbclearn.com/makeitmemorable.

Table of Contents:
Chapter 1: How to Become a Storyteller Reporting vs. Storytelling The Rule of Threes and Filling the Silence The Question That is Not a Question Script #1: Lives Lost The Most Important Thing You Should Do Before an Interview The Best Thing You Can Do After an Interview How to Quickly Write a Good Opening Line Chapter 2: The Game of What If? Hey. You. See. So. Script #2: Pops Dream Surprises Script #3: Farm to Fame Humor Structuring a Visual Story Planning Notes for YouTube Star Segment What Went on the Cutting Room Floor Script #4: YouTube Star Chapter 3: Getting Started Look for Different Ways to Tell Your Story Script #5: Found Art Find a Strong Central Character Script #6: Park Avenue Peeler Find Interesting Stories and People to Interview, Even When Time and Money are Tight Script #7: Living Ghost Town Chapter 4: I’m Sorry This Story Is So Long. I Didn’t Have Time to Write a Short One. Pictures Come First Write the Middle of Your Story Next Ask Yourself, “What Does This Mean?” Don’t Throw Away Thoughts Script #8: Cave Rescue Highlight a Story’s Natural Drama Working Fast Script #9: Ruby Bridges Scene Setting Foreshadowing Conflict Character Growth Resolution Put Stories into Context Chapter 5: The Building Blocks of a Story Words Video Silence Natural Sound Sound Bites Reporter On-Camera Stand-Up Graphics Script #10: Pearl Harbor’s Untold Story Editing Stories Chapter 6: A Survival Kit for Professional Storytellers in the Social Media Age The “So What” Test “One Thing is Certain . . .” You Are Not the Story It’s Video Folks, Not the Movies Be Conversational Gobbledygook and Clichés Active Voice Write in Threes How to End a Story Car Wars A Final Thought Appendix: Reporter’s Checklist Glossary of Script Cues Acknowledgments Index About the Author

About the Author :
Bob Dotson, Special Correspondent for the NBC Today show, has more than forty years of experience in the field of broadcast journalism. His long running “American Story” segment is one of the most honored series in network television history, winning more than 100 awards, including eight Emmys. In addition, Dotson has received more than seventy awards, including six Edward R. Murrow Awards for “Best Network News Writing”, the top journalism awards from both DuPont-Columbia and the Robert F. Kennedy Foundation, numerous National Headliner Awards and “the highest honor in the field of photojournalism,” the Sprague Memorial Citation from the National Press Photographers Association. He is also recipient of the William Allen White Foundation’s 2015 National Citation for long-standing journalistic excellence in service to the profession and community.

Review :
Bob Dotson is the epitome of all that a storyteller should be. He finds fascinating subjects, engages the audience, and we come away from his stories feeling better for hearing his stories. A unique and invaluable teaching tool. Make It Memorable offers a view into how a master storyteller like Dotson thinks and the decisions he makes; it breaks down the process of storytelling in a very understandable way. Writing skills—even in this age of visual, multimedia, and web/social media-based news—remain integral to reporting. Dotson takes the reader inside his writing and reporting process through annotated script examples, and helps students understand the most important attribute of being a reporter: curiosity. For anyone interested in the art of marrying pictures, sound, and words, Dotson’s text is packed with accessible and fundamental advice. If you want to become a better storyteller and you’re only going to read one book, this is the one to read. Short, to the point, and filled with tips on how to make a daily story interesting and unique. Make It Memorable really delves into the mind of the reporter, and the process of what it takes to tell a good story, from start to finish. Teaching broadcast journalism means teaching the craft that Bob Dotson mastered over a 50-year career. While everyone speculates about what news will look and sound like tomorrow, Dotson reminds us to embrace our storytelling roots today. Anyone who wants to inspire journalists to write as well as Bob Dotson does should certainly read anything he writes, including this book. Rarely do you get a chance to see how a master storyteller works. This is it. Bob Dotson’s wonderful book shows you how to build great stories step by step. Bob Dotson is a master at this difficult craft of writing and producing television news stories. His book is a treasure for novice and pro alike. Bob Dotson is a true craftsman at the art of writing for television. Make It Memorable will help any aspiring journalist. In this age of rapid-fire events and ‘get it on the air now’ coverage, Bob’s work stands out as artistic and mature. The perfect combination of information and intelligence. Read this book. Learn from a master.


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Product Details
  • ISBN-13: 9798765175125
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Rowman & Littlefield Publishers
  • Language: English
  • Sub Title: Writing and Packaging Visual News with Style
  • ISBN-10: 8765175123
  • Publisher Date: 16 Oct 2015
  • Binding: Digital (delivered electronically)
  • No of Pages: 156


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