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Property Ecommerce Market Research

Property Ecommerce Market Research


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About the Book

Internet impacts second hand and new house buyers purchase living desireCan internet influence property buyers' house locations, prices and house design and property developers' choices ? can technology sale method change property buyers' behaviors ?How and why behavioral economic method can predict house buyers house purchase need or desire whether the country's house buyers their house purchase need or desire will increase or decrease in the year. I shall explain the reasons as below: What does behavioral economy mean ?Think about supposing you plan to buy a house. You may have decided to simplify your decision making by opting for the house price, living environment, such as air and noise pollution, income level, school, public library, public park, public swimming pool, transportation facilities etc. different factors to influence you house purchase decision in the location. You may then have visited the house location to view its environments before you decide to choose the location to buy the house to live. But the decision making process did not stop there, as you now had to customize your model by visiting from different house location . You aim to compare whether anywhere location(s) can let you to feel the location is better to let you feel to live.) Instead the house location and environment factor, you were still considered the house appearance and design and comfortable feeling features you really needed. At this stage, most property developers will show a base model with options that can be changed according to whether the house buyers their preferences are environment, house design, house price, facilties before they decide to buy the house to live. The way in which these different location of house choices are presented to house buyers will influence the final house purchases made and illustrates a number of concepts from behavioral economic (BE) theories.First, the base model shown in the customization engine represents a rational choice to any house buyers' purchase decision usually. Usually, house buyers, they will visit the house location to feel its living environment, entertainment facilities supply, transport facilities supply and house design and comfortable feeling to decide to buy the house to live, instead of income factor in house market. The more uncertain house customers are about their rational house feeling, such as comfortable living, environment and facility and house design decision, instead of income factor influences can change their earlier first house purchase decision if they feel the house price is more expensive to compare the other houses choices. Second, the house developer can frame options differently by employing either an 'add' or 'delete' customization mode (or something in between). In an add mode, house buyers start with a base model and then add more or better options. In a delete frame, the opposite process occurs, whereby house buyers have to deselect options or downgrade from a fully-loaded model. Such as this house market case, past research suggests that house buyers end up choosing a greater number of features when they are in a delete rather than an add frame (Biswas, 2009). Finally, the option framing strategy will be associated with different house price anchors prior to customization, which may influence the perceived value of the house. If the final house ends up with one million house price bid, its cost is likely to be perceived as more attractive if the initial default configuration was two million house price (fully loaded) rather than one million house price. Why does the more expensive house price will still attract some house buyers to choose to buy in preference-


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Product Details
  • ISBN-13: 9798668359851
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 256
  • Spine Width: 14 mm
  • Width: 203 mm
  • ISBN-10: 8668359851
  • Publisher Date: 22 Jul 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 513 gr


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