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Home > Business and Management > Sales and marketing > Advertising > Micro-Influencers - A Complete Guide on How to Create Brand Awareness and Get Traffic through Micro-Influencers on Instagram: Discover the Power of Micro-Influencers in eCommerce
Micro-Influencers - A Complete Guide on How to Create Brand Awareness and Get Traffic through Micro-Influencers on Instagram: Discover the Power of Micro-Influencers in eCommerce

Micro-Influencers - A Complete Guide on How to Create Brand Awareness and Get Traffic through Micro-Influencers on Instagram: Discover the Power of Micro-Influencers in eCommerce


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About the Book

Amazon pays brand-registered sellers roughly 10% of qualifying referral fees on off-Amazon-driven sales. Most $500K-$5M brand owners never collect a dollar of it.

The Brand Referral Bonus launched in 2021. Amazon Creator Connections - the platform's own creator-campaign marketplace - launched in 2023. Neither existed when Larisa and Marcel wrote the first edition of this book. Both are now the two most under-used programs available to established Amazon brand owners.

This Second Edition is the rebuild. Written for one reader: the established Amazon brand owner with a registered trademark, doing $500K to $5M in annual revenue, watching PPC costs rise and organic real estate shrink - who needs a sustained off-Amazon program (plus an on-Amazon creator channel running in parallel) to compound revenue.

What you will learn
  • The Brand Referral Bonus math, worked across three product price points with full unit-economics tables
  • Amazon Creator Connections end to end: eligibility, the minimum commission rate, the budget cap, the commission-stacking mechanic, and the critical reason it cannot stack with the Brand Referral Bonus
  • Why nano- and micro-influencers consistently outperform macro creators - and how to find the right ones in your niche
  • How to turn a single creator's organic Reel into a 60-day evergreen Partnership Ad library
  • The portfolio construction framework at $2K, $5K, and $10K monthly program budgets - mixing off-Amazon creators with a parallel Creator Connections campaign
  • Amazon Attribution setup with the one-tag-per-creator discipline that captures every credit you are owed
  • A prioritized KPI dashboard that defends the program internally to a co-founder or CFO
  • Nine paste-ready DM and email scripts, FTC-compliant creator briefs, and the recurring-partnership offer that turns one-off collaborations into quarterly retainers
Two case studies

@pradlarbakers - the bread-lame brand from the first edition, returning as a historical study of the 2018-2020 program to illustrate mechanics still in use today.

A composite postpartum-care brand drawn from patterns across intelliRANK's mid-scale Amazon-brand client work - showing the program in full flight across both off-Amazon and Creator Connections channels.

Who this book is not for

Sellers under $500K in annual Amazon revenue - focus on PPC first. Sellers above $5M running enterprise programs with dedicated influencer-management headcount - the strategy applies but the operational sophistication exceeds this scope.

For everyone in between: this is your playbook.

12 worksheets. 9 paste-ready scripts. 3 appendices.

Larisa Herbai and Marcel Marculescu co-founded intelliRANK, an Amazon marketing agency, in 2018. This book contains the operating manual they walk new clients through during the first 90 days of a flat-retainer engagement.


Best Sellers


Product Details
  • ISBN-13: 9798654889126
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 178
  • Spine Width: 10 mm
  • Weight: 295 gr
  • ISBN-10: 8654889128
  • Publisher Date: 17 Jun 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Discover the Power of Micro-Influencers in eCommerce
  • Width: 152 mm


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