About the Book
The integration of Artificial Intelligence (AI) and the Internet of Things (IoT), known as the Artificial Intelligence of Things (AIoT), is transforming service industries by enabling real-time data analysis, automation, and personalized consumer experiences. In retail, AIoT enhances customer engagement, optimizes supply chains, and improves demand forecasting, leading to greater efficiency and competitiveness. Beyond retail, AIoT is driving innovation in smart services, public administration, and urban planning, contributing to the development of sustainable smart cities. However, its implementation raises challenges such as data privacy, organizational adaptability, and the need for regulatory frameworks. As AIoT continues to evolve, its impact on business models, consumer behavior, and service efficiency will shape the future of global industries. Artificial Intelligence of Things (AIoT) for Retail and Services Management expands the knowledge and empirical research about the fusion of AI and IoT, in the context of retail and services management in both public and private sectors. It explores how organizations can employ AIoT to optimize their processes, increase customer and user satisfaction, and ensure innovation by taking advantage of the opportunities offered by the fusion of these technologies. Covering topics such as augmented reality (AR), green computing, and supply chain management, this book is an excellent resource for academicians, researchers, students, practitioners, and more.
About the Author :
Joaquim Pratas holds a PhD and Master’s degree in Business and Management Studies, with a specialization in Marketing and Strategy, and a Bachelor’s degree in Economics from the University of Porto. He is a lecturer at Polytechnic of Porto and regularly teaches postgraduated courses at Porto Business School. He is a researcher at CEOS.PP at Polytechnic of Porto and GOVCOPP at University of Aveiro. His main areas of interest involve Retail, Marketing, Communication, Tourism, Sales, E-Business and Artificial intelligence. He published a book, several chapters in books edited by IGI, and articles in the International Journal of Retail and Distribution Management, Tourism Management and Anatolia: an International Journal of Tourism and Hospitality Research. He has also contributed to several conference proceedings and has served as a reviewer for various journals and conferences. Before entering the academia, he worked in one of the largest retail companies in Portugal. Maria Antónia Gonçalves Rodrigues has a PhD in Communication/Marketing, from the University of Vigo, a Master in Marketing, from the University of Porto, a Bachelor's degree in Marketing (2002), and a Bachelor's degree in International Trade, both from the Polytechnic of Porto. She is a senior lecturer, a council member, and a Director of Marketing Bachelor's degree at the Management School of the Polytechnic of Porto. She is a researcher at CEOS.PP and SIIS. She has published several papers and 3 books, with IGI Global (2 are SCOPUS Indexing). She has organized 1 scientific event and participated in several scientific events. She supervised several MSc dissertation(s). She has received 2 awards/honors. She works in the area of Social Sciences with an emphasis on business and marketing management. Her research topics are consumer behavior, customer experience; business models, marketing services; digital marketing, tourism, and customer experience with technology (SST, AI, VR, AR, metaverse). Maria Amélia Machado Carvalho is a PhD in Business and Management Studies, with a specialization in Marketing and Strategy, from the Faculty of Economics (FEP) at the University of Porto, in 2017. In 2012, completed a Master's degree in Economics and Management of Cities and graduated in Economics in 2010. Both academic degrees were obtained from the Faculty of Economics (FEP) at the University of Porto. Invited Assistant Professor at ISCAP since 2018. Her main areas of research relate to brands and consumer behavior, having published articles in the Journal of Marketing Theory and Practice, International Journal of Tourism Cities, Tourism Recreation Research, among others. She has also published two books with IGI Global (both indexed in Scopus) and reviewed several articles for IGI Global and other publications. She is a researcher at CEOS.PP. and is specific interests in city branding, customer engagement, consumer experience, city marketing, service marketing, and tourism marketing.
