About the Book
The transformative impacts of artificial intelligence (AI) in management are reshaping organizational dynamics and redefining traditional leadership roles. By harnessing AI technologies, companies are achieving higher levels of efficiency, insight, and strategic agility. AI-powered tools facilitate data-driven decision-making, automate routine tasks, and enhance predictive analytics, enabling managers to focus on high-value activities and strategic innovation. From optimizing supply chains and personalizing customer interactions to streamlining human resources and financial planning, AI is driving changes across all aspects of management. As businesses embrace these advancements, further research is necessary to improve operational performance and position businesses for long-term success. Transformative Impacts of AI in Management delves into the transformative impact of AI across management science, education, business, marketing, and agriculture. Through a structured synthesis of literature, the publication provides a detailed analysis of applications, challenges, and opportunities in each domain. This book covers topics such as management science, artificial intelligence, and marketing, and is a useful resource for academicians, policymakers, business owners, computer engineers, agriculturalists, educators, scientists, and researchers.
About the Author :
Dr. Muhammad Farooq is a highly accomplished professional, holding a PhD in Management Sciences and serving as a Postdoctoral Fellow with a wealth of experience in both academia and the corporate sector. Currently, he is an Assistant Professor at Emerson University Multan, where he imparts knowledge in various subjects such as Principles of Management, Entrepreneurship, Principles of Marketing, Business Ethics, and Corporate Social Responsibility. His academic journey includes a significant role as an Assistant Professor at TIMES Institute Multan, where he not only taught a diverse range of courses but also supervised PhD and MS research students. The subjects he covered include Research Methodology, Advanced Quantitative Analysis, Strategic Management, Marketing Research, Organizational Behaviour, Marketing Management, Innovation Management, and Entrepreneurship for BBA, MS, and PhD students. In pursuit of cutting-edge research, Dr. Farooq is currently engaged in a postdoctoral project at Multimedia University, Malaysia, focusing on “Business Models Beyond 5G and 6G.” His research output is substantial, with six papers currently in process for Impact Factor Journals and over 15 published in HEC Indexed Journals. His commitment to academic excellence is highlighted by the presentation of two papers at the American Marketing Association and Public Policy Conference 2022. Dr. Farooq's impact extends beyond academia into the corporate landscape. As the Lead Innovation and IT Trainer at Reign Consultancy Malaysia, he played a crucial role in transforming Sudan Telecom's 2G services into a profitable venture in villages. Through Upwork, he provided valuable guidance to startups such as “Smart Ends” in Belgium and facilitated business partnerships for “Stratus Plastics” in Canada. His managerial expertise is evident from roles such as Manager Customer Experience Management at China Mobile (ZONG) and Specialist Customer Lifecycle Management at Telenor. Notable achievements include substantial revenue increases, complaint reduction, and successful project implementations like the Biometric Verification System (BVS). Dr. Farooq is a versatile professional, demonstrating proficiency in teaching, research, and corporate strategy. His dedication to excellence is further illustrated by his extensive list of publications, conference papers, and authored books. As a sought-after expert, he has shared his insights globally, presenting papers in conferences across the USA, Malaysia, Serbia, and Indonesia. In addition to his academic and corporate contributions, Dr. Farooq has authored several books covering topics ranging from business plans to customer experience management. His multifaceted skills encompass teaching, research, revenue generation, project management, and stakeholder management. For those seeking collaboration, consultation, or expertise in the dynamic fields of Management Sciences and Entrepreneurship, Dr. Muhammad Farooq can be contacted at muhammad.farooq@mmu.edu.my or via Whatsapp at +92 3133372345. His rich blend of academic and practical experience makes him a valuable resource for anyone navigating the realms of academia and business. Prof. Dr. Muhammad Ramzan is a distinguished figure in the realm of academia, holding the prestigious position of Vice Chancellor and serving as a Professor of Management Information Systems at Emerson University in Multan, Pakistan. With a profound educational background, he earned his Ph.D. in the Application of Information Technology from the esteemed Faculty of Computer Science & Information Technology at the University of Malaya, Malaysia, renowned for its QS World Ranking of #65. Dr. Ramzan's expertise extends beyond teaching and research; he actively participates in various administrative roles, exemplifying his commitment to the advancement of higher education. Throughout his illustrious career spanning over three decades, Dr. Ramzan has demonstrated remarkable leadership in both public and private sectors. His portfolio includes significant contributions such as establishing and leading new institutions and departments. Noteworthy appointments include Vice Chancellor at Lahore Leads University, Director General at Punjab Higher Education Commission, and Director/HoD at several reputable institutions including the Information Technology University and Lahore University of Management Sciences. Dr. Ramzan's impact goes beyond administrative roles; he has spearheaded initiatives aimed at enhancing the quality of education and fostering innovation. His accomplishments range from implementing innovative teaching methodologies like the Flipped Classroom Model to establishing vital university structures such as the Office of Research, Innovation, and Commercialization (ORIC). Moreover, he has been instrumental in initiating outcome-based education and introducing contemporary programs like Artificial Intelligence and Cybersecurity. As a consultant to various academic and governmental bodies, Dr. Ramzan's expertise is sought after in areas such as curriculum development, institutional accreditation, and strategic planning. His extensive involvement in committees and task forces reflects his dedication to shaping policies that drive academic excellence. Dr. Ramzan's scholarly contributions are equally impressive, with a prolific publication record comprising 82 research papers in esteemed journals, co-authorship of five books, and numerous conference presentations. His accolades, including prestigious awards such as the Fakhar-e-Pakistan Award for Leadership in Higher Education and the SATKAL Lifetime Achievement Award, underscore his profound impact on the academic landscape. Beyond his professional endeavors, Dr. Ramzan has cultivated international experiences through academic visits and collaborations, enriching his global perspective. With a comprehensive skill set encompassing strategic planning, organizational leadership, and academic governance, Dr. Ramzan continues to shape the future of higher education in Pakistan and beyond. Yuen Yee Yen is an active researcher in the areas of knowledge management, change management, design thinking and information system acceptance. His research mainly focuses on studying knowledge transfer and information system acceptance between developed and developing countries. He have formed research collaboration teams with several international research partners from renowned universities to examine the influence of cultural factors on the digital divide in developed and developing countries. Yuen Yee Yen is also very active in forming inter-faculty research collaboration teams to jointly conduct research and publish papers with colleagues from Faculty of Business, Faculty of Information Science and Technology, Graduate School of Management, Faculty of Management and Learning Institute of Empowerment (LiFE) in the areas of knowledge management and information system. .
