About the Book
PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional
Marc C. Whitt (Author)
"I have been looking forward to the day Marc Whitt would share his wisdom in a book. Marc has always been a leader in our field, no matter his institutional or professional association role. His casual writing style makes this book a real treat to read, and I suggest you keep it on your desk for quick reference." - Larry D. Lauer, Vice Chancellor Emeritus, Texas Christian University, and Author, Advancing Higher Education in Uncertain Times
"Marc Whitt's book, PR Lessons Learned Along The Way, is truly remarkable -and I say that having reviewed many PR books in my time. The advice 'Maintain a good sense of humor. It will always see you through life's ups and downs' has surely never been more apt than today, with so much bad news around us. And yet the optimism that runs through this book is precisely what we need right now, and is also precisely true. Our profession's embrace of professionalism; of constant improvement; and of strategy make it -as Whitt argues- indispensable. PR is a conversation, not a lecture. And reading this book feels exactly that -one expert having a conversation with his readers, and imparting the knowledge of decades along the way." - Francis Ingham, MPRCA, PRCA Director General, London, England
"PR Lessons Learned Along The Way is a superb resource offering context and guiderails to manage nonprofit and higher education brands in a strategic and sustainable way. Marc reminds us of the inherent service orientation of our calling, the imperative of values such as leadership, integrity and urgency, the value of playing the long game, and the devil that resides in the detail of public relations work. Whether you are a communications rookie, a mid-career professional or a seasoned expert, you will come away from PR Lessons Along The Way feeling empowered and maybe even a little more in love with the craft than you were yesterday." - Morgan Roth, Senior Vice President, Communication & Marketing, The ALS Association, Washington, DC
"Marc Whitt's book is an indispensable guide for all of us currently in public relations and advancement, as well as for anyone seeking to enter the field. Marc applies his many years of experience to each topic he addresses, but his tone is never condescending or 'know-it-all' - instead, he offers pragmatic advice and solutions that will help everyone from the PR newbie to the seasoned veteran."- Jeffrey T. Spoeri, Associate Vice President for University Advancement, Lamar University, Beaumont, Texas
About the Author :
Marc C. Whitt is an award-winning public relations professional, bestselling author, and student-focused educator with four decades of experience in higher education and nonprofit communications. A columnist for Strategic Magazine, a curated platform for global communication industry leaders, Whitt is the author of two #1 Amazon bestsellers, 'When In Doubt, Make Applesauce!' and 'PR Lessons Learned Along the Way, ' both named to BookAuthority's "100 Best PR Books of All Time" and recognized with Goody Business Book Awards. His 2025-released book TAKEAWAYS was an immediate Amazon #1 New Release in Marketing and Communications. He is the recipient of the PRSA East Central District Platinum Award for distinguished service and the James C. Bowling Excellence in Public Relations Award, presented by the University of Kentucky Department of Integrated Strategic Communication and UK Journalism Alumni Association, for a distinguished record of achievement in public relations. He was also recognized by the Eastern Kentucky University Department of Communication with its Distinguished Alumni Award and the university's Golden Apple Award for excellence in teaching. Whitt serves on several nonprofit boards and is recognized as a Social Impact Author for his contributions to public relations thought leadership and PR education.
Review :
"Marc Whitt's PR Lessons Learned Along the Way nails the '3 Rs' of the public relations profession...Relatable, Relevant and Realistic. PR Lessons is packed with observations and recommendations that will help the PR pro sleep more soundly at night. I highly recommend this excellent 'how-to' book for all levels of the communication world." - Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, Communication, The University of Tampa; Director/Ethics Officer, PRSA Tampa Bay; Director/Chair, Ethics Committee, Global Listening Center
"PR Lessons Learned Along the Way is an amazing resource that I plan to share with other young professionals I work alongside in the PR and marketing realm." - Rebecca Stratton, Director of Communications and Public Relations, Thomas More University, Crestview Hills, Kentucky
"Read it and REAP! Just like the author, you'll find this book to be engaging, generous, and approachable." - Timothy W. Jordan, Media Relations Manager, Berea College, Berea, Kentucky
"Marc Whitt's book is a reflection of the type of practitioner he is: authentic, credible, practical, and remarkably effective." - Dr. Pam Parry, APR, Professor of Public Relations, Southeast Missouri State University, and Author of Eisenhower: The Public Relations President
"A wise reader will devour this book, highlight its key passages, and return to it often for accessible advice when confronted with the daily challenges that arise in the complexities of our discipline. Over time, a smart reader will find that her or his copy of this book is dog-eared from return visits. Marc has penned a bellwether treatise that will stand the test of time."- Mark Kinders, Vice President for Public Affairs (Retired), University of Central Oklahoma
"Marc invites the reader to trip through the narrative, interspersing motivational and thought provoking quotes which both challenge and inspire. Many of the principles can be applied not only in a work setting but as building blocks for life." - Poppy Humphrey, North West Representative, United Kingdom Town & Gown Association, Manchester, England
"With PR Lessons Learned Along the Way, Marc Whitt demonstrates that he is to Public Relations what Rick Steves is to travel." - Mark Brown, Community Affairs Director, Standard Banner, Jefferson City, Tennessee
