About the Book
Lay Down or Throw Down - A World Champion Kickboxer's Journey with Lessons in Perseverance, Business, and SuccessBy Curtis "The Battlecat" Schuster and S.G. Potter
COLOR EDITION
What does it take to stand back up when life knocks you down?
In Lay Down or Throw Down, two-time ISKA World Champion kickboxer Curtis "The Battlecat" Schuster opens up about the battles that shaped him-inside the ring and far beyond it. From humble beginnings in suburban Seattle to the bright lights of Japan's K-1 circuit, Schuster's story isn't just about fighting opponents-it's about fighting fear, doubt, and the temptation to quit.
Through powerful storytelling and raw honesty, Schuster reveals how the discipline, humility, and courage forged in combat became the foundation for success in business, leadership, and life. Co-author S.G. Potter, bestselling author and business strategist, distills each chapter into "Lessons Learned"-practical takeaways that translate the mindset of a world champion into tools anyone can use to overcome adversity, lead with confidence, and achieve lasting success.
If you've ever faced challenges in your career, your relationships, or your own self-belief, this book will remind you that resilience-not perfection-is what defines a champion.
Whether you're an entrepreneur, athlete, or anyone striving to reach the next level, Lay Down or Throw Down will ignite the fighter within you and teach you how to turn pain into power, failure into fuel, and fear into focus.
About the Author :
Curtis "The Battlecat" Schuster is a two-time ISKA World Champion kickboxer celebrated for his ferocious power, lightning speed, and unwavering composure under pressure. Born in San Francisco, California, and raised in the Seattle, Washington area, Curtis rose from humble beginnings to stand among the most respected names in the global world of professional kickboxing.Earning his nickname "The Battlecat" for his relentless drive and fearless approach inside the ring, Curtis competed on some of the world's biggest stages, including Japan's elite K-1 circuit, where he became a fan favorite for his heart, discipline, and sportsmanship. His legendary performances captivated audiences across the United States, Japan, and France, earning admiration from peers, promoters, and fans alike.Featured in major martial arts publications such as Upper Cut and Inside Kung-Fu, Curtis's story goes beyond the spotlight. His real legacy lies in his ability to translate lessons from combat-discipline, humility, perseverance, and courage-into principles for success in business and life.Today, Curtis continues to inspire others with his champion's mindset, reminding people everywhere that in every challenge, we face a choice: we can either Lay Down or Throw Down. S.G. Potter is a bestselling author, publisher, and media producer whose work spans fiction, nonfiction, and cinematic storytelling. As the founder of S.G. Potter Media Publishing House, he has guided dozens of authors and creatives to bring their ideas to life through books, film, and digital media.A lifelong student of perseverance and leadership, Potter has spent more than three decades building businesses, mentoring professionals, and writing stories that inspire courage, faith, and personal transformation. His works-including The Potter Directive, Stars of Ascendance - The Rising, and The 28-Day AI Author-reflect his commitment to helping people discover their purpose and unlock the greatness within them.In Lay Down or Throw Down, Potter joins his longtime friend and two-time World Champion Curtis "The Battlecat" Schuster to reveal timeless lessons that connect the grit of the ring with the realities of business and life. Together, they deliver a message of determination, humility, and heart that transcends sport.Connect with S.G. Potter: ���� www.SGPotter.com���� sam@sgpotter.com
