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Home > Business and Economics > Business and Management > Management and management techniques > Management: leadership and motivation > Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and Purpose
Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and Purpose

Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and Purpose


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About the Book

Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and PurposeFrom code to creative leadership: a practical roadmap for design professionals seeking to make strategic impact. In this insightful guide, Paul Dering draws on his extensive career journey from front-end developer to global design leader to reveal how exceptional design leadership transforms organizations. Through practical frameworks and real-world case studies, Dering shows how to: Build high-performing design teams with remarkable retention rates Bridge the gap between user needs and business objectives Implement psychological safety practices that empower creative risk-taking Develop accessible enterprise systems that work for everyone Scale design practices globally while maintaining coherence Unlike theoretical leadership books, Beyond the Wireframe offers actionable strategies grounded in authentic leadership experiences. Each chapter includes a practical toolkit with frameworks you can implement immediately to elevate your design practice. Whether you're an experienced design leader looking to increase strategic impact, a designer taking first steps into leadership, or a professional from another discipline seeking to understand design's value, this book provides the roadmap to connect people, products, and purpose through thoughtful design leadership. Perfect for: UX designers and managers transitioning to leadership roles Product managers collaborating with design teams Executives seeking to leverage design as strategic advantage Technical professionals expanding into design leadership beyondthewireframe.com

About the Author :
Paul Dering's unique perspective on design leadership emerges from his multifaceted journey through the digital product landscape. Beginning his career in 2003 as a web designer/developer in London, he built a strong technical foundation while working with numerous agencies and clients. As he progressed through roles in facilities management, travel & tourism, and direct mail marketing, he developed a distinctive ability to balance creative and technical needs effectively.A pivotal career shift occurred in 2015 when Dering transitioned from front-end development in the UK to UX design in the US, setting him on the path toward design leadership. Over the past decade, he has grown from a technical practitioner to a design leader who builds and guides teams across continents. Today, he leads a global design team at a multinational logistics organization, transforming how companies approach design challenges.What sets Dering apart is his systems thinking approach-seeing not just screens, but interconnected structures that encompass databases, APIs, technical constraints, mental models, and human emotion. This holistic view became a critical leadership asset as technology and user expectations became increasingly intertwined.Beyond his corporate experience, Dering maintains active creative pursuits as an electronic music producer, vidcast producer, and award-nominated podcaster. These seemingly unrelated creative endeavors provide him with fresh perspectives on team dynamics, creative flow, and the balance between structure and innovation-insights he brings to his design leadership practice.Dering's leadership philosophy centers on connection: bridging disciplines early to create shared ownership, building psychological safety that enables innovation, and creating frameworks where user value and business value reinforce each other. Through his writing, speaking engagements, and mentorship, he continues to advocate for design leadership that transcends traditional boundaries to create meaningful impact.

Review :
"Paul's book takes readers on a journey through his career, sharing a variety of stories and learnings along the way. This makes it more than just a list of tactical frameworks; it's a collection of relatable stories that shed light on the challenges design leaders face. Each chapter concludes with a leadership toolkit, providing actionable insights and tactical approaches to apply immediately. Additionally, Paul includes reflection questions to help readers reflect on their design leadership roles. I found this format incredibly easy to read and a great reference for my leadership journey. Whether you're a new design leader or a seasoned professional, I highly recommend this book. You're guaranteed to walk away with valuable insights and actionable steps to improve your design leadership skills." S Williams, Head of Design Systems Founder, Design Systems Collective "Reading Beyond the Wireframe felt like a series of generous conversations with a grounded mentor who knows what it means to lead with intention and clarity. Paul Dering speaks to those working at the intersection of creativity, systems, and human complexity in this book. As a professional who supports neurodivergent individuals, I found deep resonance in Paul's emphasis on psychological safety, purpose-driven leadership, and the structures that make meaningful work possible. This book is the perfect fit for changemakers creating spaces for both leaders and creatives to intentionally thrive." A Dabu, ICF-accredited ADHD Coach "What's always made Paul different is how he connects everything: people, ideas, products, and purpose. Paul builds things that last - teams, products, and ideas. This book nails it. It's full of the kind of thinking you wish more leaders had. You'll see why once you dive in." S Jobling, Engineering Manager, podcaster & community advocate "Beyond the Wireframe addresses a pervasive problem in the industry; that of different stakeholders becoming entrenched in their opposing views based on their different understandings of what makes a good product. By proposing ways to tackle this divide collaboratively rather than oppositionally, Paul Dering shows a path forward for organizations to build better products that provide more value for both users and the business. By seeing business and technical constraints as design parameters and as a challenge to address, UX teams can create solutions that get buy-in from executives and business leaders. Filled with specific examples from his career, Beyond the Wireframe made it easy to implement these ways of working in my own design practice." C Nixon, Senior User Experience Researcher


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Product Details
  • ISBN-13: 9798349316647
  • Publisher: Canvas & Code Publishing
  • Publisher Imprint: Canvas & Code Publishing
  • Height: 229 mm
  • No of Pages: 256
  • Returnable: Y
  • Returnable: Y
  • Sub Title: A Design Leader's Guide to Connecting People, Products, and Purpose
  • Width: 152 mm
  • ISBN-10: 8349316640
  • Publisher Date: 09 Jun 2025
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 517 gr


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