About the Book
Empowering sustainable performance and competitive advantage in tourism requires a strategic balance between economic growth, environmental stewardship, and social responsibility. As global tourism faces pressure from climate change, resource depletion, and shifting consumer expectations, businesses must adopt sustainable practices to ensure long-term growth. This includes investing in eco-friendly infrastructure, promoting cultural heritage, engaging local communities, and leveraging digital innovation to enhance traveler experiences. By integrating sustainability into operations and marketing strategies, tourism businesses may protect themselves and build brand loyalty, securing a resilient, competitive edge in an eco-conscious economy. Empowering Sustainable Performance and Competitive Advantage in Tourism explores the integration of sustainability into competitive hospitality and tourism practices. It examines the impact of improved tourism on economic growth and market advantage. This book covers topics such as digital technology, policymaking, and sustainable development, and is a useful resource for business owners, policymaking, academicians, researchers, and scientists.
About the Author :
Mario Silic , PhD, Professor, at the Swiss School of Business and Management SSBM Geneva. He has over 25 years of professional experience in various senior management positions. He worked for several international corporations. He achieved his master’s degree in computer science in 1999 and post-graduate degree in Computer Networks and Telecommunications in 2001 from University of Lyon I, France. He is also holding an MBA. He is currently a Postdoc at the University of St Gallen, Switzerland. He is teaching various courses: Cybersecurity, Machine Learning/AI applied to the business context, Data Analytics and Decision Making, Programming, Project Management, Innovation Management, Web server, etc. He has received 2059 citations on Google Scholar with an H-index of 22 and i10-index of 33. Dr. Silic’s scholarly contributions have significantly impacted the field of management and information systems, earning recognition from academics and professionals worldwide. His research has been published in some of the most prestigious academic journals, further underscoring the quality and relevance of his work. He recently published research on the (12‐month longitudinal study) that investigated the role of gamification in Human Resource Management fostering job satisfaction and engagement. He has been appointed to the Editorial Team of the prestigious research journal “Frontiers in Computer Science.”. Dr. Silic’s dedication to research and his ability to address complex issues in management and information systems have not only advanced academic knowledge but also provided valuable insights for practitioners. His work continues to shape the discourse in these fields, demonstrating the practical implications of rigorous academic research. He utilizes his technology expertise in multi-disciplinary research. His passion for pushing the boundaries of knowledge is truly remarkable. Mahesh Luthia PhD, is Professor, OB and Human Resources at Chetana's Institute of Management & Research (CIMR) . A Ph. D. in management from NMIMS, he is an ICF certified Transformative Leadership Coach. His doctoral research focussed on re-conceptualising Customer Orientation in the contemporary Indian BFSI sector. During his diverse career of over 27 years in industry and academia he possesses unique experiences of managing operations and working across different cultures. He has taught various courses at national and international universities in areas of Strategic Management, Organisational Behaviour, Human Resources, International Business and Organisation Development. As a consultant and lead project manager in his previous assignment, he was involved in a wide range of consulting assignments for profit, and non-profit clients to help them achieve their goals and manage human resources. His research interest and contribution include topics covering comparative HR strategies, cross-cultural studies, leadership, digitalisation of business, sustainable business practices and change management. His research philosophy is based on Interpretivism, a research paradigm in social sciences that focuses on adding to the body of knowledge and making meaningful contributions to the industry. He has papers published in high indexed and peer reviewed National and international journals. He has presented papers in various international conferences and has chaired sessions in conferences. He is also on the board of reviewers of national and international journals. As a co-editor, his recent book, Innovation Management was published by Cengage. Faizan Ahmad is an Assistant Professor of Computer Science at the Cardiff School of Technologies, Cardiff Metropolitan University. He is a member of the Creative Computing Research Centre. With over 12 years of teaching and research experience in computer science, he has developed a strong background in various areas of the field. He has developed and led courses in Artificial Intelligence (AI), Human-Computer Interaction (HCI), Games, and Web and Mobile Application Development. His research interests lie in AI, HCI, Gamification, Metaverse, Internet of Things (IoT), and Machine Learning (ML) based solutions for Smart Learning, Assistive Technologies, Educational Technologies, Healthcare, and Industry 5.0. To date, he has published 30 high-quality research articles, with a total impact factor of 55.46 and over 700 citations (h-index: 7, i10-index: 5) in prestigious conferences and Q1 journals. In recognition of his contributions, he was awarded the Distinguished Foreign Student Award by Beihang University, China, and Fellow status by the Higher Education Academy, UK. Additionally, he is honored to be endorsed by the Royal Society, UK, as a Global Talent. He is also the guest editor for the Special Issue on Emerging Media and Technology Applications in Learning Sciences: Innovations, Impacts, and Future Directions in the Journal of Human Behavior and Emerging Technologies. Partha Pratim Chakraborty holds a Doctorate in Business Management from the Swiss School of Business Management (SSBM), Geneva, and is currently pursuing a second doctorate—Fellow Program in Management (FPM)—at Chetana’s Institute of Management and Research (CIMR), Mumbai (2024–2028). He has also earned an executive certification in Leadership and Digital Business Trends from The Wharton School, University of Pennsylvania. Dr. Chakraborty’s research spans influencer marketing, digital transformation, AI ethics, the experience economy, and sustainable tourism. His scholarly output includes articles in European Economic Letters, IPE Journal of Management, Journal of Research, and Global Business and Interdisciplinary Studies, along with book chapters published by IGI Global. He has presented at conferences such as the SDMIMD Human Resource Summit and contributes to research on mental health at the workplace.
