AI Technology Management and Value Creation
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Home > Business and Economics Books > Business and Management > Management and management techniques > AI Technology Management and Value Creation
AI Technology Management and Value Creation

AI Technology Management and Value Creation


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About the Book

AI has rapidly evolved from a niche tool into a core driver of business strategy and competitive differentiation. Effective AI technology management goes beyond the algorithms, it encompasses governance, ethics, and innovation to ensure sustained value creation. Organizations that align AI capabilities with business objectives can unlock efficiencies and generate new revenue streams, while fostering trust. Mastering the balance between technological sophistication and practical application is key to turning AI investments into long-term strategic assets. AI Technology Management and Value Creation explores the broad research and applied coverage of subjects relating to AI management. This book examines the opportunities and challenges facing AI in this ecosystem. Covering topics such as AI, businesses, and organization, this book is an excellent resource for academicians, professionals, managers, and researchers

About the Author :
Prof. Dr. PC Lai was the Scholarship holder for both her doctorates (DBA and Ph.D. with Distinction), a Chartered Marketer by profession, and the Head of Innovation with UM Centre for Innovation and commercialization as well as a Research Fellow with UM Deputy Vice-Chancellor (Research & Innovation). She received a fellowship twice from the Asia Pacific Regional Internet Conference on Operational Technology (APRICOT) and the Asia Pacific Networking Group (APNG) as well as being selected to be part of the MIT Global Innovation & Entrepreneurship Bootcamp. She has more than two decades of experience in the Asia Pacific region in various industries, mainly in telecommunications and Finance. Her works also involved corporate strategy, e-business, marketing, and transforming business processes between the PEOPLE (employees), PRODUCTS, PARTNERS, and CUSTOMERS by enhancing customer satisfaction levels and ultimately resulting in enhanced Business Relationships, reduced costs, processes, and increased revenue. She has won numerous Asia Pacific ICT Awards (incl the prestigious ICT Oscar award) and the only ASIAN who voted 1 of the Top 3 favorites at Next Bank Asia. She is the 1st Malaysian to receive the Asia Pacific Next Generation Leadership Award from Japan and made it to the Top 15 of the world’s most promising young science and technology by Global Innovation through Science Technology led by the U.S. Department of State and the American Association for the Advancement of Science. Her last two champion projects are in the field of HealthCare. Her hobbies include sports, the outdoors, traveling, and photography. She has won travel essay and photography contests and was a national sportswoman and received the Gold Award for the National Physical Fitness program. She was a trained instructor for the Air Taser (Star War-style non-lethal weapon) technology that catered for the Armed Forces. Alongside her industrial capability, she has been imparting her knowledge while facilitating matured MBA & doctorate students as well as corporate training to organizations. She also spoke and judged at local and international conferences, competitions, and events. Her publications in research methodology, her analytics skill, and her novel innovation of Artificial Intelligent Decision making (AIDM™) that can be an alternative to SPSS, AMOS or SMART PLS is useful for university. She also conducts analyses for clinical medical research and others.


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Product Details
  • ISBN-13: 9798337324982
  • Publisher: IGI Global
  • Publisher Imprint: Business Science Reference
  • Height: 254 mm
  • No of Pages: 344
  • ISBN-10: 8337324988
  • Publisher Date: 07 Nov 2025
  • Binding: Paperback
  • Language: English
  • Width: 178 mm


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