About the Book
Research and development (R&D) practices drive innovation across industries, allowing new ideas to be explored, tested, and transformed into marketable products, services, or processes. In the context of innovation, R&D involves systematic investigation and experimentation to acquire new knowledge, solve complex problems, and reduce uncertainty solution development. Effective R&D practices are often structured around cycles of prototyping, testing, and refinement. They may be conducted in dedicated R&D departments, innovation labs, or through collaborations between academia, industry, and government institutions. By aligning R&D efforts with strategic goals and market needs, organizations can enhance their competitiveness, respond to emerging trends, and create disruptive innovations. Research and Development Practices in Innovation explores modern R&D practices, focusing on the evolving landscape of innovation, the strategic role of R&D in competitive advantage, and the integration of emerging technologies. It addresses the complexities of managing R&D in various sectors, and explores the impact of digital transformation, global collaboration, and intellectual property challenges. This book covers topics such as business strategy, sustainability, and product development, and is a useful resource for business owners, policymakers, managers, academicians, researchers, and scientists.
About the Author :
Javier Martínez-Falcó (PhD) is Assistant Professor at the Management Department of the University of Alicante (Spain) and Research Fellow at Stellenbosch University (South Africa). In the field of research, he focuses his interest in the wine business, specifically in the areas of wine tourism and wineries' intellectual capital, on which he has written hundreds of publications in the form of articles, book chapters and contributions to conferences. He has also participated in several national and international research projects, being lecturer of Strategic Management in the economics and business degrees of the University of Alicante. Eduardo Sánchez García is a professor and researcher in the Department of Business Organization at the University of Alicante (Spain). He holds a PhD in Business, Economics and Society, and his research is within the scope of Strategic Management of Business. Specifically, his research focuses on the analysis of value creation, leadership, social capital, supply chain management, circular practices, knowledge management and business orientation, among other factors related to innovation and sustainable development of companies. He has published numerous articles in journals indexed in Journal Citation Reports, as well as several books and book chapters, and has presented at scientific conferences nationally and internationally. He regularly collaborates with prestigious researchers from various universities, and is a member of the research group “Strategic Management, Knowledge and Innovation in a Global Economy (DECI-GLOBAL)”. He has carried out research stays at various universities, including institutions such as Stellenbosch University, Burgundy School of Business, Lublin University of Technology, and RMIT University. In relation to teaching, he teaches the subject Management and Organization for Innovation in the Master's Degree in Business Administration and Management (MBA), as well as Strategic Business Management in the Bachelor's Degree in Business Administration, and the double degrees of TADE, DADE and I2ADE. Bartolome Marco-Lajara , University professor in the Department of Business Organization. Since October 2020 he has been director of the department, having previously been part of the dean's team of the Faculty of Economic and Business Sciences, holding the position of Vice-Dean of Business Administration, TADE and I2Business Administration from the 2012/13 academic year to February 2018, and Vice-Dean of Business Administration and Double Degrees from March 2018 to October 2020. In the research field, he focuses his interest on topics related to the Strategic Management of the Company and the management of tourism companies, on which he has written numerous publications in the form of articles, books and contributions to conferences. He has also participated in several national and European research projects, in some of them as Principal Investigator. As for teaching, he teaches Strategic Management in the Bachelor's Degree in Business Administration, in the Master's Degree in Business Administration and Management and in the Master's Degree in Tourism Management and Planning.
