B2B buyers aren't waiting for your pitch-they're already in motion.
By the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70% of their journey in independent research, engaging in over 1,000 interactions before ever talking to a sales rep. If you're still relying on gated content, nurture tracks, or cold outreach to drive pipeline, you're already behind.
In Brand Gravity: Stop Chasing Leads and Start Pulling Buyers Into Your Orbit, award-winning CMO Lisa Cole introduces a revolutionary approach to modern B2B marketing. Instead of chasing leads, create a magnetic attraction that draws buyers to you-just like gravity pulls objects into its orbit.
You'll learn the G.R.A.V.I.T.Y. blueprint, a step-by-step system for:
Gathering insights from the 70% of the buyer journey that's invisible to most marketers
Realigning your strategy to match real buyer behavior
Accumulating digital mass through content, credibility, and community
Validating your brand with independently verifiable social proof
Integrating marketing, sales, and success strategies for maximum buyer pull
Tracking meaningful signals, not vanity metrics
Yielding sustainable, compounding results
Whether you're a CMO tired of attribution battles, a VP of Marketing struggling with pipeline quality, or a founder trying to break through in a crowded market, Brand Gravity provides the playbook to become the obvious choice.
Discover how to:
Align with AI-powered search and intent signals
Create content that buyers find when they research
Avoid common marketing traps that repel buyers
Scale your content efficiently and affordably
Empower buying groups to choose you before you even engage
With decades of experience transforming B2B marketing, Lisa Cole doesn't just share theory-she provides a practical roadmap for making this shift in your organization.
If you're ready to leave outdated lead-gen behind and build a modern marketing engine that attracts, converts, and compounds, Brand Gravity is your guide.
About the Author :
Lisa Cole is a visionary marketing leader and the Chief Marketing Officer at 2X, a leading B2B Marketing-as-a-Service (MaaS) firm that helps marketing leaders achieve greater impact while lowering costs through its managed services delivery model. In her role, she drives innovative strategies and operational efficiency to accelerate growth. With over 24 years of experience in B2B technology and professional services, Lisa has transformed marketing functions into scalable, accountable growth engines. Her leadership at Huron, FARO Technologies, and Cellebrite-where she repositioned brands, modernized martech stacks, and aligned marketing with revenue goals-earned her recognition from SiriusDecisions, Forrester, the CMO Alliance, and DemandGen Report.
As the author of The Revenue RAMP, Lisa provides a blueprint for turning marketing from a cost center into a profitable growth driver. Her latest book, Brand Gravity, revolutionizes B2B marketing with a cutting-edge framework that ditches outdated lead-chasing tactics for a powerful, buyer-centric approach. By leveraging content, credibility, and community to build digital influence, marketers can effortlessly attract and engage buyers, transforming their strategies into a magnetic force for sustainable growth.
A pioneer in data-driven marketing, Lisa crafts seamless buyer experiences that boost sales velocity and market trust. Passionate about mentoring emerging marketers and advancing women in leadership, she lives in Michigan with her family, drawing inspiration from the intersection of business, science, and storytelling.
