Crea, Lidera y Transforma
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Home > Business and Economics > Business and Management > Sales and marketing > Crea, Lidera y Transforma: Liderazgo, Gestión y Crecimiento para Agencias de Marketing y Empresas Innovadoras.
Crea, Lidera y Transforma: Liderazgo, Gestión y Crecimiento para Agencias de Marketing y Empresas Innovadoras.

Crea, Lidera y Transforma: Liderazgo, Gestión y Crecimiento para Agencias de Marketing y Empresas Innovadoras.


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About the Book

Crea, Lidera y Transforma: Liderazgo, Gestión y Crecimiento para Agencias de Marketing y Empresas Innovadoras ¿Tienes una idea y deseas llevarla a la acción? ¿Quieres construir una agencia de marketing que no solo sea exitosa, sino que también inspire y transforme? En Crea, Lidera y Transforma, Mario Humberto Gutiérrez Morales, co-fundador y CEO de StudioVainilla, comparte el conocimiento, las estrategias y las herramientas que ha acumulado durante su destacada trayectoria en la industria del marketing y la creación de marcas. Lo que encontrarás en este libro: Cómo construir una cultura sólida y un equipo altamente comprometido: Aprende sobre la importancia de la identidad, los valores y la cultura organizacional para asegurar el crecimiento y la cohesión en tu empresa. Estrategias para la comunicación efectiva: Descubre las mejores herramientas y métodos para crear un plan de comunicación interno y externo que garantice la eficiencia y la transparencia. Modelos de gestión de proyectos adaptados a la creatividad: Conoce cómo integrar metodologías como Scrum y Kanban en el mundo de las agencias de marketing, donde la flexibilidad y la innovación son esenciales. La importancia de la inteligencia artificial en el marketing moderno: Explora cómo la tecnología está transformando la industria y aprende a implementar IA en tus campañas para maximizar su impacto. Este libro no solo es una guía para quienes desean construir y liderar una agencia de marketing, sino también un recurso para empresarios, líderes y creativos que buscan herramientas prácticas y una mentalidad estratégica para llevar sus proyectos al siguiente nivel. Sobre el Autor: Mario Humberto Gutiérrez Morales es un líder reconocido en la industria del marketing, con más de una década de experiencia trabajando con grandes marcas a nivel internacional. Además, es docente en prestigiosas universidades de México y ha contribuido al desarrollo de módulos académicos en marketing digital e inteligencia artificial. ¿Estás listo para crear, liderar y transformar? Acompaña a Mario en este recorrido hacia el éxito y descubre cómo convertir una idea en una empresa que inspire, crezca y deje huella en la industria del marketing.


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Product Details
  • ISBN-13: 9798303661479
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 208
  • Returnable: N
  • Sub Title: Liderazgo, Gestión y Crecimiento para Agencias de Marketing y Empresas Innovadoras.
  • Width: 152 mm
  • ISBN-10: 8303661477
  • Publisher Date: 14 Dec 2024
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 335 gr


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