Da ownership a usership by Luca Pareschi at Bookstore UAE
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Home > Business and Economics > Business and Management > Sales and marketing > Da ownership a usership: la trasformazione necessaria per introdurre la subscription economy.: Perché il change management è la chiave del successo nell'evoluzione del model
Da ownership a usership: la trasformazione necessaria per introdurre la subscription economy.: Perché il change management è la chiave del successo nell'evoluzione del model

Da ownership a usership: la trasformazione necessaria per introdurre la subscription economy.: Perché il change management è la chiave del successo nell'evoluzione del model


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About the Book

Nel contesto odierno, la subscription economy sta rivoluzionando i tradizionali modelli aziendali, trasformando la proprietà in accesso continuo. Tuttavia, per le organizzazioni già consolidate, l'adozione di questo nuovo paradigma rappresenta una sfida complessa. Come superare le barriere strutturali e culturali, mantenendo al contempo l'efficienza operativa e il valore offerto ai clienti? In questo libro, l'autore fornisce una guida esaustiva e pratica per accompagnare le aziende lungo il percorso di transizione dall'ownership alla usership. Grazie alla sua vasta esperienza in digital transformation e change management, esplora in profondità le logiche della subscription economy e mostra come una gestione accurata del cambiamento sia la vera chiave per ottenere risultati tangibili e duraturi. Attraverso una rivisitazione attenta delle principali teorie di change management, unita ad un'approfondita analisi dei casi di successo come quelli di Adobe e HP, l'autore offre al lettore una panoramica completa non solo sulle trasformazioni necessarie, ma soprattutto su come implementarle con efficacia. Dal rinnovamento delle competenze organizzative alla gestione delle resistenze interne, questo libro fornisce gli strumenti pratici per guidare le imprese verso un futuro orientato ai servizi in abbonamento. Non solo il cosa fare, ma il come farlo. Una lettura imprescindibile per chiunque voglia abbracciare con successo la subscription economy nelle realtà aziendali consolidate. =================--- Mauro Bartoletti è un executive con oltre 20 anni di esperienza internazionale nell'information technology e nella digital transformation. Ha guidato con successo processi di innovazione in contesti multinazionali, sia in Italia sia all'estero, grazie anche alla sua solida conoscenza del project e del change management. Specializzato nella trasformazione dei modelli di business e nella riorganizzazione dei processi aziendali, ha introdotto - integrando tecnologie avanzate come IoT e intelligenza artificiale - la subscription economy per il mercato europeo di una multinazionale dell'elettronica. Le sue competenze abbracciano anche il CRM e la marketing automation, con una comprovata esperienza nella realizzazione di strategie data-driven per ottimizzare la gestione dei clienti e migliorare l'efficienza operativa. Detiene due brevetti registrati per l'innovazione dei modelli di business, riconoscimento concreto della sua capacità di innovare.


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Product Details
  • ISBN-13: 9798302567895
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 324
  • Returnable: N
  • Sub Title: la trasformazione necessaria per introdurre la subscription economy.: Perché il change management è la chiave del successo nell'evoluzione del model
  • Width: 152 mm
  • ISBN-10: 8302567892
  • Publisher Date: 21 Dec 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 17 mm
  • Weight: 485 gr


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Da ownership a usership: la trasformazione necessaria per introdurre la subscription economy.: Perché il change management è la chiave del successo nell'evoluzione del model
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