La Moneta Invisibile
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
La Moneta Invisibile: Comunicazione, Potere e Convivenza nell'Europa del XXI Secolo

La Moneta Invisibile: Comunicazione, Potere e Convivenza nell'Europa del XXI Secolo


     0     
5
4
3
2
1



International Edition


X
About the Book

Nell'Europa di oggi, la risorsa più preziosa non è l'euro o il petrolio. È invisibile, impalpabile e più potente che mai: è la comunicazione. Perché le nostre società sono così polarizzate? Perché la fiducia nella scienza e nelle istituzioni è in crisi? E come si crea davvero valore nell'economia dell'attenzione? "La Moneta Invisibile" svela come la risposta a queste domande si trovi in un unico, cruciale ambito: il modo in cui comunichiamo. Questo libro è un viaggio lucido e avvincente attraverso tre arene decisive del nostro tempo, per capire come la capacità di comunicare in modo efficace sia diventata il vero motore del potere, del progresso e della convivenza sociale. All'interno troverai un'analisi approfondita di: I. La Scena Pubblica (Politica e Società) Esplora la nuova piazza digitale, dove algoritmi e social media plasmano il consenso, alimentano il populismo e definiscono le campagne politiche. Scopri come le bolle di filtraggio e l'hate speech stiano minando il dibattito democratico e cosa possiamo fare al riguardo. II. Il Sapere Condiviso (Scienza e Tecnica) Analizza la sfida vitale di comunicare la scienza e la tecnologia. Dalla gestione delle pandemie alla narrazione dell'intelligenza artificiale, questo libro mostra perché la battaglia contro la disinformazione si vince costruendo fiducia e rendendo accessibile la conoscenza. III. Il Motore Invisibile (Economia e Sviluppo) Rivela come la comunicazione sia diventata l'asset strategico più importante per aziende ed economie. Dalla gestione delle crisi reputazionali alla lotta contro il greenwashing, capirai come oggi il valore si costruisca comunicando valori e come l'Europa racconta se stessa sulla scena globale. Scritto con uno stile accessibile ma rigoroso, "La Moneta Invisibile" non è un manuale per addetti ai lavori, ma uno strumento indispensabile per il cittadino consapevole, il professionista, lo studente e chiunque desideri decifrare le forze che modellano il nostro presente. Offre una mappa per navigare la complessità, riconoscere la manipolazione e comprendere il potere nascosto delle parole in un mondo saturo di informazioni. Se vuoi capire perché la capacità di costruire ponti attraverso il dialogo è diventata la competenza più importante del nostro secolo, questo libro è per te.


Best Sellers


Product Details
  • ISBN-13: 9798297575622
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 46
  • Returnable: N
  • Sub Title: Comunicazione, Potere e Convivenza nell'Europa del XXI Secolo
  • Width: 152 mm
  • ISBN-10: 8297575624
  • Publisher Date: 12 Aug 2025
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 127 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
La Moneta Invisibile: Comunicazione, Potere e Convivenza nell'Europa del XXI Secolo
Independently Published -
La Moneta Invisibile: Comunicazione, Potere e Convivenza nell'Europa del XXI Secolo
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

La Moneta Invisibile: Comunicazione, Potere e Convivenza nell'Europa del XXI Secolo

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!