Applied Business Analytics for the Rest of Us
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Book 1
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Book 1
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Book 1
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Home > Business and Economics > Economics > Econometrics and economic statistics > Applied Business Analytics for the Rest of Us: A Practical Guide to Executing Business Analytics Projects that Create Value
Applied Business Analytics for the Rest of Us: A Practical Guide to Executing Business Analytics Projects that Create Value

Applied Business Analytics for the Rest of Us: A Practical Guide to Executing Business Analytics Projects that Create Value


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About the Book

In a world where data is everywhere but value creation from data projects remains challenging, Applied Business Analytics for the Rest of Us offers a clear, actionable path to turning data into real business value, without needing a PhD or a million-dollar budget. Written for professionals, entrepreneurs, and students alike, this practical guide demystifies business analytics by focusing on execution over theory. Whether you're leading your first analytics project or looking to better structure your approach, you'll learn how to ask the right questions, analyze data, and deliver insights that drive better decision-making. Drawing on real-world experience from consulting and teaching graduate-level courses, Dr. Alfonso Berumen provides practical strategies for defining business problems, identifying relevant data, choosing accessible tools, and translating results into strategic recommendations. Inside you'll find: -Guidance on tools like Python (with examples in Google Colaboratory or Colab), BigQuery (SQL), Google Connected Sheets, and Tableau -Tips for navigating messy data, limited resources, and stakeholder communication -A focus on value creation through storytelling and actionable insights


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Product Details
  • ISBN-13: 9798293622610
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 279 mm
  • No of Pages: 208
  • Returnable: N
  • Sub Title: A Practical Guide to Executing Business Analytics Projects that Create Value
  • Width: 216 mm
  • ISBN-10: 829362261X
  • Publisher Date: 06 Sep 2025
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 730 gr


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