Raising Capital, The Right Way: A Founder's Roadmap to Funding and Growth for ANY Industry
By Nancy L. Choi
Are you an entrepreneur ready to grow your business-but overwhelmed by how to raise capital the right way?
In this no-fluff, high-impact guide, Nancy L. Choi-investor, equity finance strategist, and entrepreneur-shares her proven roadmap to help founders raise capital with clarity, confidence, and control. Drawing from decades of experience raising over $250M across industries like real estate, tech, hospitality, and consumer products, she breaks down complex finance concepts into real-world strategies that founders can use immediately.
Whether you're a startup founder, small business owner, or capital-intensive operator, this book gives you the tools to become fundable, stay legally compliant, and raise the right round with the right terms.
What You'll Learn:
✔️ How to prepare financially before seeking funding
✔️ What makes a startup fundable in the eyes of investors
✔️ How to choose between equity, debt, grants, and revenue-based capital
✔️ How to structure your cap table and avoid common legal pitfalls
✔️ How to pitch with power and navigate investor meetings
✔️ The terms to watch out for in negotiations
✔️ How to build long-term wealth from your exit-not just raise a round
✔️ Case studies of companies that did it well (and those that didn't)
What You'll Learn:
✔️ How to prepare financially before seeking funding
✔️ What makes a startup fundable in the eyes of investors
✔️ How to choose between equity, debt, grants, and revenue-based capital
✔️ How to structure your cap table and avoid common legal pitfalls
✔️ How to pitch with power and navigate investor meetings
✔️ The terms to watch out for in negotiations
✔️ How to build long-term wealth from your exit-not just raise a round
✔️ Case studies of companies that did it well (and those that didn't)
Who It's For:
First-time and seasoned founders
Women and diverse entrepreneurs
Tech and non-tech business owners
Anyone raising capital in today's changing market
If you want to avoid costly mistakes and raise money on your terms, Raising Capital, The Right Way is your essential guide.
Start building the business-and legacy-you were meant to lead.
