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Home > Business and Economics > Business and Management > Sales and marketing > FinTech Sales & Marketing: Strategien für Finanzdienstleistungen der Zukunft
FinTech Sales & Marketing: Strategien für Finanzdienstleistungen der Zukunft

FinTech Sales & Marketing: Strategien für Finanzdienstleistungen der Zukunft


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About the Book

Der erste spezialisierte Leitfaden für FinTech Sales & Marketing im deutschen Markt Warum versagen traditionelle Marketing-Strategien bei FinTechs? Weil Finanzdienstleistungen andere Regeln haben. Während traditionelle Banken noch mit veralteten Marketing-Methoden kämpfen, revolutionieren innovative FinTechs wie N26, Trade Republic und Klarna die Kundenakquisition. In einem Markt, der jährlich um 25% wächst und bis 2030 über 14 Milliarden Euro erreichen wird, entscheiden nicht mehr nur gute Produkte über den Erfolg - sondern intelligente, compliance-konforme Marketing- und Vertriebsstrategien. Was Sie in diesem Buch erhalten: ✅ B2B vs. B2C FinTech-Strategien: Bewährte Frameworks für beide Zielgruppen mit spezifischen Taktiken ✅ Compliance-konformes Marketing: BaFin-, GDPR- und PSD2-konforme Marketing-Strategien ohne Risiken ✅ Digital Marketing Mastery: Growth Hacking, Content Marketing und Social Media für FinTechs ✅ Vertriebs-Automatisierung: CRM-Systeme, Sales Funnels und Lead-Nurturing für Finanzdienstleistungen ✅ Trust-Building-Strategien: Vertrauensaufbau in einer skeptischen Branche ✅ Zukunftstechnologien: KI, Blockchain und Voice Commerce für FinTech-Marketing Für wen ist dieses Buch? -FinTech-Gründer, die ihre Kundenakquisition skalieren möchten -Marketing Manager in FinTechs und traditionellen Banken -Sales Professionals im Finanzdienstleistungssektor -Growth Manager auf der Suche nach spezialisierten Strategien -Digital Marketing Experten, die in FinTech einsteigen wollen Warum FinTech-Marketing anders ist: -Regulatorische Komplexität: Jede Kampagne muss compliance-konform sein -Vertrauensdefizit: Kunden sind bei Finanzdienstleistungen besonders skeptisch -Hohe Kundenakquisitionskosten: Traditionelle Methoden sind zu teuer -Komplexe Buyer Journey: B2B-Entscheidungen dauern Monate, nicht Tage Ihre Roadmap zum Erfolg: Das Buch enthält einen detaillierten Implementierungsplan mit über 15 Templates, Checklisten und Kampagnen-Blueprints, die Sie sofort umsetzen können. Praxiserprobte Strategien: Alle Strategien basieren auf realen Erfolgsgeschichten deutscher FinTechs und wurden in der Praxis getestet. Von Startup bis Scale-up - für jede Wachstumsphase die richtigen Taktiken. Über den Autor: FC Böhnke ist ein anerkannter FinTech-Experte mit über 15 Jahren Erfahrung in Marketing und Vertrieb für Finanzdienstleistungen. Er hat erfolgreiche Kampagnen für führende FinTechs entwickelt und ist ein gefragter Sprecher auf Marketing-Konferenzen. Starten Sie heute Ihre FinTech-Marketing-Revolution - Ihre Konkurrenz schläft nicht.


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Product Details
  • ISBN-13: 9798290554693
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 184
  • Returnable: N
  • Sub Title: Strategien für Finanzdienstleistungen der Zukunft
  • Width: 152 mm
  • ISBN-10: 8290554699
  • Publisher Date: 02 Jul 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 304 gr


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