What happens when you're building your business while running it? Most entrepreneurs don't get the luxury of perfect planning.
From $3.35-an-hour lifeguard to successful tech company founder - this is the unvarnished story of what entrepreneurship really looks like when you're figuring it out as you go.
No corporate playbook. No venture capital safety net. Just real decisions under real pressure with real consequences.
Most business books are written by CEOs looking back from their corner offices. This one is written from the cockpit, while the flight is still in progress, with all the uncertainty and urgency that entails.
Perfect for entrepreneurs who are:
- Starting their first business but feeling overwhelmed by everything they don't know
- Already running a company but barely keeping up with growth and constant decisions
- Working for someone else but dreaming of striking out on their own
In this practical guide, you'll discover:
The Cockpit - How to craft a vision that survives contact with reality and make decisions with incomplete information
The Wings - Building revenue streams that actually generate lift, not just look good on paper
The Engine - Creating operational systems under fire and managing cash flow when the gauge is blinking
The Fuselage - Hiring fast and building teams while you're still learning to be a leader
The Landing Gear - Planning transitions, acquisitions, and exits while focused on daily operations
The Instruments - Reading market signals and navigating by customer feedback when visibility gets poor
The Tail - Developing adaptability that keeps you airborne when unexpected turbulence hits
"Finally, a business book that tells the truth about what it's really like to start and grow a company. No theory, no fluff - just real wisdom from someone who's been there."
Whether you're launching a side hustle, scaling a startup, or pivoting a venture that's gone wobbly, you're already airborne. This book meets you there with practical tools, real stories, and the mindset shifts necessary to build something that flies.
Your takeoff has already happened. Time to learn how to build the plane.
