What if creativity wasn't a mystery-but a process you could master?
Most of us believe that creativity belongs to a select few. In truth, creativity is for everyone, it's the engine of human progress-how we solve problems, build meaning, and shape the world around us.
In MEGA Creativity, writer and actuary John Botha reveals a new framework for the creative process -one that blends extensive research and practical ideas into a clear path for anyone to follow.
The book offers a compelling guide to creative work - with a clear frame for different phases of creativity, as well as tools and techniques that will improve your creative output. Choose problems you enjoy working on, build up your creativity database, think differently about constraints, and find flow with a new creative freedom. MEGA Creativity is for amateurs and professionals, for everyday creativity and grand pursuits, whether you're just starting out or looking for new perspective in your work.
Through vivid stories and practical tools, the MEGA acronym speaks to four phases that define the creative process:
- Motivation - How to choose better problems and find the work you're meant to do.
- Exploration - Following curiosity, learning skills and finding good ideas.
- Generation - Achieving originality through recombination; making something new.
- Amelioration - Honing, evaluating, and sharing your best work with the world.
You'll learn:
- Why most people chase the wrong problems
- How great creators in history went about creative work
- How to optimize the when, where, who and how of your daily practice
- Why creativity matters; offering agency and adding value
Creativity is invention, imagination, and innovation - learn how to harness it. Whether you're an artist, scientist, parent, home-maker, or craftsperson; MEGA Creativity will help you focus on projects that matter, live with more agency, and rethink your unique creative potential.
This book is for ordinary and extraordinary acts. It's for:
- artists looking for practical advice on systematising creativity
- leaders and managers looking for more interesting ways to work with their teams and innovate
- parents seeking new experiences for their family
- entrepreneurs thinking about value creation
- scientists looking for original research
MEGA Creativity is for anyone looking for more creative engagement in their work, and a more connected and fulfilling life.
