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Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > "CODIGO ROJO Manual de Crisis Empresariales para CEOs y Emprendedores": (1 Business First Aid)
"CODIGO ROJO Manual de Crisis Empresariales para CEOs y Emprendedores": (1 Business First Aid)

"CODIGO ROJO Manual de Crisis Empresariales para CEOs y Emprendedores": (1 Business First Aid)


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About the Book

¿Tu empresa está al borde del colapso? Este manual puede salvarla en las próximas 72 horas. Cuando no puedes pagar la nómina, pierdes a tu cliente principal o tu flujo de efectivo se desangra, no necesitas teorías académicas. Necesitas protocolos de emergencia que funcionen YA. "CÓDIGO ROJO Manual de Crisis Empresariales para CEOs y Emprendedores" adapta los protocolos médicos de emergencia que salvaron vidas en las calles de México a la realidad brutal de las crisis empresariales. Escrito por un ex-paramédico del Escuadrón S.O.S. y Cruz Roja Mexicana convertido en ejecutivo C-Suite. DESCUBRIRÁS: ✓ Protocolo ABCDE Empresarial: Diagnóstico instantáneo de crisis (Airway/Flujo de Efectivo, Breathing/Operaciones, Circulation/Ingresos, Disability/Liderazgo, Exposure/Factores Externos). ✓ RCP para Empresas Muertas: Cómo resucitar una empresa con cero efectivo, cero operaciones y cero esperanza. ✓ DETEN EL SANGRADO: Protocolo para cortar hemorragias financieras que matan empresas en semanas. ✓ Triaje Empresarial: Qué salvar, qué dejar morir cuando múltiples crisis golpean simultáneamente. ✓ Simulacros de Crisis: Entrenamientos probados que preparan a tu equipo ANTES del desastre. INCLUYE RECURSOS ADICIONALES: Botiquín de Primeros Auxilios Empresarial. Plantillas de Simulacros de Emergencia. ¿POR QUÉ ESTE LIBRO ES DIFERENTE? No es teoría. Son técnicas reales aplicadas en crisis reales: Crisis del Tequila (México 1994) Corralito (Argentina 2001) Pandemia COVID-19 (2020) Huracán Otis (2023) PARA QUIÉN ES: CEOs y dueños de empresas en crisis. Ejecutivos que manejan situaciones críticas. Emprendedores en mercados volátiles. Consultores de turnaround y reestructuración. Cualquiera que entienda que en Latinoamérica hacer negocios es un deporte extremo. EL AUTOR: Marcos Duarte Rivero aprendió sobre crisis reales como paramédico voluntario en los 80s y 90s. Después aplicó esos protocolos en roles ejecutivos en Hughes Network Systems, SKY y Jugos del Valle. Miembro VISTAGE, consejero Cruz Roja Mexicana. "En 30 años nunca vi a un paciente salvarse solo. Tampoco he visto una empresa hacerlo." ⚠️ ADVERTENCIA: Este libro contiene medidas extremas para situaciones extremas. Si buscas soluciones bonitas y consensuadas, busca otro libro. Esto es supervivencia empresarial pura. Ordena ahora. Tu empresa podría necesitarlo mañana.

About the Author :
Marcos Duarte Rivero is a seasoned telecommunications executive with over 25 years of experience developing and scaling businesses across Mexico, Central America, and the United States. Currently serving as General Manager at Hughes Network Systems in Mexico, his career spans leadership roles at major companies including Sky México and Jugos Del Valle. Marcos brings a unique perspective to his writing, combining his extensive business expertise with insights gained as a former volunteer paramedic. This distinctive background has shaped his approach to business emergencies and crisis management, reflected in his books "Business First Aid: The Emergency Guide for Your Company" and "The Telecommunications Emergency Response Guide." Drawing from his successful trajectory in sales leadership-starting from telemarketing positions and rising to multinational sales directorships-Marcos offers authentic, battle-tested strategies in "El Vendedor Más Chingón del Mundo," a guide for sales professionals seeking to master their craft with integrity and purpose. As a Board Member of the Mexican Red Cross and active member of VISTAGE, Marcos remains committed to building resilient systems and reducing digital inequality through his professional work and writing. His books distill decades of real-world experience into practical frameworks that help professionals navigate crises, build sustainable businesses, and achieve excellence in their fields.


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Product Details
  • ISBN-13: 9798231768660
  • Publisher: Marcos Duarte Rivero
  • Publisher Imprint: Marcos Duarte Rivero
  • Height: 229 mm
  • No of Pages: 136
  • Returnable: N
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 8231768661
  • Publisher Date: 23 Jul 2025
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Returnable: N
  • Series Title: 1 Business First Aid
  • Weight: 240 gr


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