About the Book
We've arrived in a new era--GenAI is reshaping industries and decision-making processes across the board. As a result, understanding their potential and pitfalls has become crucial. But in order to stay ahead of the curve, you'll need to develop fresh perspectives on leveraging AI beyond mere technical know-how. Geared toward business leaders and tech professionals alike, this book demystifies the strategic integration of AI into business practices, ensuring you're equipped not just to participate but to lead in this new landscape. This insightful guide by industry leaders Rob Thomas, Paul Zikopoulos, and Kate Soule goes beyond the basics, offering real-life success stories and learned lessons to provide a blueprint for meaningful AI engagement. Whether you're a novice or a seasoned expert, you'll come away with an enhanced understanding of GenAI.
● Recognize the transformative potential of AI in business and how to harness it
● Navigate the ethical and operational challenges posed by AI with confidence
● Implement actionable strategies to integrate AI into your organizational culture
● Step confidently into the role of an AI value creator, equipped to lead and innovate
About the Author :
Rob Thomas is the Senior Vice President, Software, and Chief Commercial Officer at IBM. He leads IBM's software business, including product management and design, product development, and business development. In addition, Rob has global responsibility for IBM's revenue and profit, including worldwide sales, strategic partnerships, and ecosystem. Rob has overseen numerous acquisitions, representing over $20 billion in transaction value. This is Rob's fourth book. The others include Big Data Revolution, The End of Tech Companies, and The AI Ladder. Rob also publishes "The Mentor" on Substack. Each month, he shares three things he's read on skills, careers, and personal development. Rob graduated from Vanderbilt University and went on to earn a graduate degree at the University of Florida. Rob serves on the board of Domus (Stamford, CT), which assists underprivileged children in Fairfield County. He is also an active volunteer at Filling in the Blanks, an organization focused on fighting childhood hunger in local communities. He lives in New Canaan, Connecticut, with his wife and three children. Paul Zikopoulos is an award-winning writer and speaker who's been consulted on the topic of AI and big data by the popular TV show 60 Minutes. He's also been invited to participate in data discussions with NATO generals who are charged with shaping the future of its operational command and control strategy, where data has been identified as its most critical component. Paul's been named to dozens of global "Experts to Follow" and "Thought Leader" lists, including Analytics Insight's "Top 100 AI & Big Data Influencers" and CIOLook magazine's "The 10 Most Intelligent Leaders in Data Science and Analytics." Paul has written more than twenty books (including The AI Ladder, Cloud Without Compromise, and three "for Dummies" titles) and over 370 articles during his accidental thirty-plus year career as a data nerd. At IBM, Paul leads from the front, helping to shape the strategic direction of IBMers, business partners, and client upskilling. Paul takes a very active role around Women in Technology (WIT); he's the first and only male to ever win IBM Canada's "WIT Ally of the Year" award. He is a seated board member of "Coding for Veterans," whose mission it is to take those who served from deployment to employment. Paul's always keeping with his grassroots-a newbie with no computer courses before coming to IBM. He knows on his dumbest days, he's never as dumb as he feels, and on his smartest days, he's never as smart as he thinks he is either. Ultimately, Paul is trying to figure out the world according to his daughter Chloe-who competitively rides a horse he creatively show-named "Better Than a Boyfriend"-and it was, for a long time. Kate Soule is a director at IBM Research, where she leads technical product management for IBM's family of large language models, Granite. Ever an AI enthusiast, Kate has spent her career exploring the intersection of business and technology, working to bridge the gap and translate how AI advancements can impact business outcomes. Kate has helped thousands better understand GenAI, through popular YouTube videos like "What Are Generative AI Models?," courses on IBM's AI Academy and Coursera, and as a regular contributor to IBM's AI Podcast, Mixture of Experts. Prior to her current role at IBM Research, Kate was a leader at the MIT-IBM Watson AI Lab, a joint research partnership between MIT and IBM Research; Kate ran the lab's corporate membership program, supporting industry investment in the AI research technologies. Kate earned her MBA at MIT Sloan and previously worked at Deloitte as a senior consultant within the Strategy and Analytics practice. Kate also holds a BS in statistics from Cornell University. Since recording his first book for the Kansas Audio Reader Network in 1985, Tom Parks has enjoyed giving voice to stories. He has been nominated for Audie Awards and has received several AudioFile Earphones Awards, and reviewers have described his performances as "conversational," "energetic," "earnest," "sincere," and as having a certain "gravity." Tom is also an active workshop leader and in-demand speaker for corporations and is a featured lecturer for Carnival Cruise Lines. On the side, Tom gigs as a drummer who performs regularly on the Midwest musical theater circuit. Since recording his first book for the Kansas Audio Reader Network in 1985, Tom Parks has enjoyed giving voice to stories. He has been nominated for Audie Awards and has received several AudioFile Earphones Awards, and reviewers have described his performances as "conversational," "energetic," "earnest," "sincere," and as having a certain "gravity." Tom is also an active workshop leader and in-demand speaker for corporations and is a featured lecturer for Carnival Cruise Lines. On the side, Tom gigs as a drummer who performs regularly on the Midwest musical theater circuit.
