About the Book
Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies. ● Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities ● Identify customers, create content, customize outreach, and personalize customer experience with AI ● Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world ● Learn from valuable case studies that show how large organizations are using AI in their campaigns This guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.
About the Author :
Shiv Singh advises Fortune 500 companies and startups on strategy, marketing, and how to succeed in the digital era as the Founder of Savvy Matters. Prior to starting his consultancy, Shiv was a senior executive driving marketing, innovation, and digital strategies at Visa Inc. and PepsiCo. He has previously advised Ford Motor Company, Chanel, Genentech, Citibank, and Verizon and is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company. In 2016, Shiv was inducted into the American Advertising Hall of Achievement has also been recognized by Adweek as a Top 50 marketer. Mike Lenz has been an audiobook narrator and voice actor for more than fourteen years. Having narrated titles in genres ranging from fiction, entertainment, science, and children's literature to Christian, business, self-help, and history, Mike loves bringing nonfiction and fiction stories to life with his engaging, confident, and trustworthy voice. Mike's broad background includes voicing commercials, eLearning projects, real estate videos, corporate and web-based videos, and brand imaging, appearing in regional and national television commercials as an on-camera talent, and serving as the mayor of his hometown of Saratoga Springs, New York. Mike is also a Voice Arts Award-nominated podcast producer as well as an author. He is a frequent speaker at learning and voice-over conferences. Mike currently lives in Saratoga Springs, New York, with his wife and four children. Mike Lenz has been an audiobook narrator and voice actor for more than fourteen years. Having narrated titles in genres ranging from fiction, entertainment, science, and children's literature to Christian, business, self-help, and history, Mike loves bringing nonfiction and fiction stories to life with his engaging, confident, and trustworthy voice. Mike's broad background includes voicing commercials, eLearning projects, real estate videos, corporate and web-based videos, and brand imaging, appearing in regional and national television commercials as an on-camera talent, and serving as the mayor of his hometown of Saratoga Springs, New York. Mike is also a Voice Arts Award-nominated podcast producer as well as an author. He is a frequent speaker at learning and voice-over conferences. Mike currently lives in Saratoga Springs, New York, with his wife and four children.
