Customer Success Playbook
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Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS

Customer Success Playbook: Your Practical Guide to Winning Customer Loyalty in B2B SaaS


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About the Book

In the bustling world of SaaS, where customer expectations are constantly evolving and the quest for loyalty is relentless, Customer Success Playbook: Your Guide to Winning Customer Loyalty in the SaaS emerges as a beacon of guidance and strategy. This book is specifically tailored for executives, leaders, and professionals in subscription-based SaaS companies at early stage or more established companies, undergoing rapid growth. It is a valuable resource for anyone looking to establish or enhance their CS structures and strategies. Whether you are new to the SaaS industry or a seasoned professional, the insights shared in this book can be applied across various industries to elevate your approach to CS in the SaaS industry. Key Benefits for Readers: Unlock the power of CS in the SaaS industry for enhanced growth of your organization Adopt a forward-thinking CS stance that prioritizes comprehension, alignment with product offerings, and measurable outcomes Gain from authentic case studies and actionable strategies that foster long-lasting relationships Delve into a people-first strategy to overcome the unique obstacles CS teams face in delivering standout customer service About the author: Evgenia Mkrtychian is an award-winning Chief Customer Success Officer, entrepreneur and martech expert possessing more than ten years of experience at the nexus of business and Customer Success. Her career trajectory underscores a deep-seated dedication to cultivating enduring relationships, enhancing customer loyalty, and propelling organizational expansion.


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Product Details
  • ISBN-13: 9798218409111
  • Publisher: R. R. Bowker
  • Publisher Imprint: R. R. Bowker
  • Height: 229 mm
  • No of Pages: 292
  • Returnable: N
  • Sub Title: Your Practical Guide to Winning Customer Loyalty in B2B SaaS
  • Width: 152 mm
  • ISBN-10: 8218409114
  • Publisher Date: 24 Apr 2024
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 17 mm
  • Weight: 444 gr


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