The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business

For many business professionals, the daily "to-do" list is hard enough to stay on top of, let alone coming up with the "big ideas" necessary to take their company--or a whole economy--to the next level. But if coming up with those ideas--or finding startups that do--is your job, then The Zero Transaction Cost Entrepreneur is an absolute must-listen for you. In this book Dermot Berkery shares the key ingredient successful businesses have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here's just one of the real-world examples you'll find within: Blockbuster Video scored big by making movies easily available to rent; that's a reduction in a transactional cost. Netflix then removed another transaction cost--a trip to the store--sending DVDs through the mail. They tackled other transaction costs--limited choice and wasted time--by moving to streaming. In this book, you'll discover how transaction cost economics can work for you, in chapters that include: Why Do Other People Come Up with All the Brilliant Ideas?; The 8 Major Categories of Transaction Costs; Makers of Products Need to Transform them into Services; Why Are Transaction Costs Falling Rapidly Right Now?; and The Trifecta of Accelerators: Idle Assets, the IoT, and Marginal Cost Pricing.

About the Author :
Dermot Berkery is one of the longest-serving venture capitalists in Europe, with more than twenty years' experience evaluating new business ideas. His company has reviewed more than 7,000 business plans submitted by entrepreneurs and has invested in more than 120 startups. He is director or board member of many of them, including Gigable.com, VisionR, Davra, SiriusXT, Luzern eCommerce, and KidStart. He is a former board member of StitcherAds (sold to Kargo Global), Altocloud (sold to Genesys), SensL (sold to ON Semiconductor), Clavis Insight (sold to Ascential), ElectroRoute (sold to Mitsubishi), and See Why Software (sold to SAP). Prior to his career in venture capital, Berkery worked as a consultant at McKinsey & Co. and earned his Master of Business Administration degree at Harvard University. James Cameron Stewart trained at Hull University and the Bristol Old Vic Theatre School. Some theater highlights of his thirty-six-year career include Frank-n-Furter (The Rocky Horror Show), Thenadier (Les Miserables), the poet Philip Larkin in Larkin with Women (Best Actor nominee, MEN Awards 2005), and originating the part of Hamish in Sir Alan Ayckbourn's Things We Do for Love. In 2008 he published his grandfather's World War I memoirs and toured his one-man show based on them from 2008 to 2011. His television/film credits include Outlander, Jericho, Flying Blind, Golden Years, Emmerdale, London's Burning, Eastenders, Coronation Street, Holby City, and Taggart. He often appears on Radio 4, and is a regular presenter on the weekly The Economist podcast. James loves recording audiobooks and is delighted to have had the opportunity to narrate such a variety of magnificent authors, from Seneca through Max Hastings and Antony Beevor, to superlative fiction by J. M. Coetzee, Michael Dibdin, Stuart MacBride, and more. James's upbringing alternated between the Home Counties and the Isle of Skye. In addition to being an actor, he is a nutritional therapist, a keen sailor, and is at his happiest when flying his hot-air balloon.