About the Book
Create the Future is an exciting guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The bestseller is loaded with the same tactics, tools, and frameworks that Gutsche's team uses to accelerate 700 of the world's most powerful brands, billionaires, CEOs, and NASA. Throughout history, we know that chaos reshuffles the deck, changes consumer needs, switches who is in the lead, and creates unprecedented risk and opportunity. Chaos causes most people to retreat--but not always. Disney, CNN, Square, HP, Apple, Fortune Magazine, Uber, and AirBnB are just a few examples of companies that started during periods of rampant chaos and global economic recession. Crisis and chaos create opportunity, if you know where to look. The challenge is that your own success, neurological wiring, past decisions, and "7 Traps of Path Dependency" make it more difficult for you to realize your full potential. In our post-COVID era of chaos and disruptive innovation, there are so many great opportunities within reach; however, most smart and successful people miss out because of these proven proven traps. If you could overcome these traps, what could you accomplish? How much more successful could your plans for innovation and change, actually be?
About the Author :
Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper), and the CEO of Trend Hunter-the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands, billionaires, and CEOs rely on his innovation keynote speeches and workshops to accelerate innovation and make change happen, including Google, Disney, Starbucks, Red Bull, Netflix, LEGO, Victoria Secret, Coca-Cola, IBM, and Wells Fargo. He's even helped NASA prototype the journey to Mars! Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the host of the podcast Revisionist History and the author of The Tipping Point, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He now lives in New York. Walter Dixon is a winner of Audible's "#1 Editor's Choice and Customer Favorites" award. He has narrated more than 200 audiobooks; performed in musical theater, drama and opera productions, and professional stand-up comedy; and voiced commercials, corporate videos, animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.
