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The Book of Business Awesome / The Book of Business Unawesome: How Engaging Your Customers and Employees Can Make Your Business Thrive

The Book of Business Awesome / The Book of Business Unawesome: How Engaging Your Customers and Employees Can Make Your Business Thrive


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About the Book

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling listeners to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. ● Key concepts include the power of peripheral referrals and how to create content for your "third circle" ● Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

About the Author :
Scott Stratten is the president of UnMarketing. He has written five bestselling business books and was formerly a music industry marketer, national sales training manager, and a college professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil, and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. Scott Stratten is the president of UnMarketing. He has written five bestselling business books and was formerly a music industry marketer, national sales training manager, and a college professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil, and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.


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Product Details
  • ISBN-13: 9798212914369
  • Publisher: Ascent Audio
  • Publisher Imprint: Ascent Audio
  • Height: 191 mm
  • Returnable: N
  • Width: 135 mm
  • ISBN-10: 8212914364
  • Publisher Date: 22 Aug 2023
  • Binding: CD-Audio
  • Language: English
  • Sub Title: How Engaging Your Customers and Employees Can Make Your Business Thrive


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The Book of Business Awesome / The Book of Business Unawesome: How Engaging Your Customers and Employees Can Make Your Business Thrive
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