Extended Reality in Practice Lib/E
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Home > Computing and Information Technology Books > Digital Lifestyle and online world: consumer and user guides > Internet guides and online services > Virtual worlds > Extended Reality in Practice Lib/E
Extended Reality in Practice Lib/E

Extended Reality in Practice Lib/E


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About the Book

Discover one of the biggest business trends of today Extended reality (XR for short)--which encompasses virtual reality, augmented reality, and mixed reality--is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries. In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality--virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice. Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them--and for businesses, new ways to connect and engage with customers and improve business processes.

About the Author :
Bernard Marr is an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends. He is the founder and leader of Bernard Marr & Co., which advises many of the world's most well-known companies on digital transformation and business performance. Dennis Kleinman has been narrating audiobooks since 2013 and has at least forty titles to his credit. His career began with a biography of a British general, Sir David Fraser, and then transitioned into a series of period romance audiobooks, which opened up his creative approaches and choices to the characters that he brought to life. His body of work includes drama and mysteries, coupled with fan fiction and adventure. Adding to his resume is a three-part audiobook series covering espionage across Eastern Europe, in the Birth of an Assassin series, as well as the in-depth exploration of a family's heritage in Out of The Shoebox. Dennis worked with Douglass Davies on his novel Steinburg-a work about international political intrigue, which allowed Dennis the artistic freedom to explore his own European origins and early family history. Working with Ed Renehan of New Street Nautical Audio, Dennis has narrated half a dozen nautical themed audiobooks, including Desperate Voyage, the account of Donald Crowhurst's attempt to sail in a round the world yacht race in 1968. Dennis has worked on South African themed works that include The Lion Seeker, about early Jewish settlement and emigration to South Africa. He narrated and brought many characters to life in The Zebra Affaire, set in 1976 apartheid South Africa. Dennis adopts the various South African accents in an authentic, meaningful, and sensitive way, allowing his own South African roots to flow through the narration. Dennis was born in Cape Town, South Africa, and emigrated to the United States in 1980 after completing his Bachelor of Arts degree at the University of Cape Town. He lives with his family in Los Angeles.


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Product Details
  • ISBN-13: 9798200865925
  • Publisher: Ascent Audio
  • Publisher Imprint: Ascent Audio
  • ISBN-10: 8200865924
  • Publisher Date: 13 Jul 2021


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