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Home > Business and Economics > Economics > Behavioural economics > The Native Advertising Advantage Lib/E: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
The Native Advertising Advantage Lib/E: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth

The Native Advertising Advantage Lib/E: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth


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About the Book

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing. The Native Advertising Advantage reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional "church/state" divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

About the Author :
Mike Smith is the former head coach for the National Football League's Atlanta Falcons, a position he held from 2008 to 2014. In his first season as Falcons head coach, Smith was recipient of the NFL Coach of the Year Award by the Associated Press. He was also named NFL Coach of the Year three times by Pro Football Weekly. Dave Clark is a professional narrator and audio producer with decades of recording and narration experience. His style is adaptive to the nature of the material.


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Product Details
  • ISBN-13: 9798200801923
  • Publisher: McGraw Hill-Ascent Audio
  • Publisher Imprint: McGraw Hill-Ascent Audio
  • Edition: Unabridged edition
  • Sub Title: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
  • ISBN-10: 8200801926
  • Publisher Date: 23 May 2017
  • Binding: CD-Audio
  • Language: English


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The Native Advertising Advantage Lib/E: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
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The Native Advertising Advantage Lib/E: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
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