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Home > Business and Economics Books > Business and Management > E-commerce: business aspects > A World Gone Social Lib/E: How Companies Must Adapt to Survive
A World Gone Social Lib/E: How Companies Must Adapt to Survive

A World Gone Social Lib/E: How Companies Must Adapt to Survive


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About the Book

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the Death of Large and Flat: The New Black mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an OPEN network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a Blue Unicorn--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

About the Author :
Lloyd James has been narrating since 1996 and has recorded over six hundred books. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. Coming soon... Coming soon... Sean Pratt (AEA/SAG/AFTRA) has been a working actor for over thirty years. Sean was a company member at the Pearl Theatre, an Off-Broadway classical repertory theater, and has also performed at numerous regional theaters around the country. He has appeared in major films, including Gods and Generals, Tuck Everlasting, and Iron Jawed Angels, and has hosted HGTV's Old Homes Restored and held supporting roles on the hit television shows Homicide, The District, and America's Most Wanted. An eight-time AudioFile Earphones Award winner, Sean has narrated for twenty years and has recorded over 850 books in just about every genre. He also teaches classes on and writes articles about the business of the Biz. Mark Babbitt is CEO of YouTern, a community that enables those in career transition--from college students to workforce veterans--become highly employable by connecting them to high-impact internships, mentors, and contemporary career advice. Mark also serves as president of SwitchandShift.com, a site and consultancy dedicated to leadership in the Social Age, and is CMO and a co-founder of ForwardHeroes.org, a non-profit that assists military veterans successfully transition into the civilian workforce. Mark is a keynote speaker, blogger, father of five, and a grandfather. He lives in Seattle with the woman who tolerates him (barely). Timothy Andrés Pabon is an English- and Spanish-speaking voice-over artist who has worked extensively in advertising and audiobook narration. He has had acting roles on House of Cards and has also been a costar on HBO's acclaimed series The Wire opposite country music legend Steve Earl. As a stage actor, he has worked off-Broadway at the June Havoc Theatre, and his regional credits include Center Stage, the Shakespeare Theatre, Arena Stage, the Hippodrome, Olney Theatre, Rep Stage, and GALA Hispanic Theatre.

Review :
"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." -- "Publishers Weekly"


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Product Details
  • ISBN-13: 9798200618743
  • Publisher: Gildan Media Corporation
  • Publisher Imprint: Gildan Media Corporation
  • Language: English
  • Sub Title: How Companies Must Adapt to Survive
  • ISBN-10: 8200618749
  • Publisher Date: 15 Sep 2014
  • Binding: CD-Audio
  • Returnable: N


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