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Home > Business and Economics > Business and Management > E-commerce: business aspects > They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated


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About the Book

In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

About the Author :
Marcus Sheridan is an internationally known keynote speaker, author, and business strategist who has transformed the way companies build trust and drive sales. His journey began with River Pools, where he pioneered strategies that saved the company during the 2008 recession and became the foundation for They Ask, You Answer, the predecessor to Endless Customers. Today, as a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in the book, Endless Customers. IMPACT helps companies align leadership, equip teams, and execute the Endless Customers system to become the most known and trusted brand in their market. Marcus Sheridan is an internationally known keynote speaker, author, and business strategist who has transformed the way companies build trust and drive sales. His journey began with River Pools, where he pioneered strategies that saved the company during the 2008 recession and became the foundation for They Ask, You Answer, the predecessor to Endless Customers. Today, as a partner at IMPACT, Marcus and his team coach businesses through the implementation of the principles in the book, Endless Customers. IMPACT helps companies align leadership, equip teams, and execute the Endless Customers system to become the most known and trusted brand in their market.


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Product Details
  • ISBN-13: 9798200578726
  • Publisher: Ascent Audio
  • Publisher Imprint: Ascent Audio
  • Height: 191 mm
  • Returnable: N
  • Width: 135 mm
  • ISBN-10: 8200578720
  • Publisher Date: 24 Dec 2019
  • Binding: CD-Audio
  • Language: English
  • Sub Title: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated


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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
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