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Home > Business and Economics > Business and Management > Management and management techniques > Management decision making > Nudge: Improving Decisions about Health, Wealth, and Happiness
Nudge: Improving Decisions about Health, Wealth, and Happiness

Nudge: Improving Decisions about Health, Wealth, and Happiness


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About the Book

From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow. Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible choice architecture to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

About the Author :
Richard H. Thaler, winner of the 2017 Nobel Prize for Economics, is an American economist and the Ralph and Dorothy Keller Distinguished Service Professor of behavioral science and economics at the University of Chicago's Booth School of Business. He is considered a pioneer in the fields of behavioral economics and finance. He is the author of numerous articles and books, including Nudge: Improving Decisions about Health, Wealth, and Happiness; The Winner's Curse; Quasi Rational Economics; and Misbehaving: The Making of Behavioral Economics. Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations. Cass R. Sunstein, is the Robert Walmsley University Professor at Harvard and the founder and director of the university's program on behavioral economics and public policy. He is a columnist for the website Bloomberg View, a frequent congressional witness, and has served as an attorney-advisor in the Department of Justice. Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

Review :
[This] research-based analysis full of practical solutions to real-life problems is strongly recommended for public libraries." -- "Library Journal" "A manifesto for using the recent behavioral research to help people, as well as government agencies, companies, and charities, make better decisions." -- " New York Times Magazine" "An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized (some would say caricatured) in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices." -- "New York Times" "I love this book. It fundamentally changes the way I think about the world. Just as surprising, it is fun, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well." -- "Steven Levitt, New York Times bestselling author" "In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to." -- "Daniel Gilbert, New York Times bestselling author" "It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place." -- "Daniel Kahneman, Princeton University, Nobel Laureate in Economics" "Superb insights." -- "Financial Times" "This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." -- "Michael Lewis, author of The Blind Side: Evolution of a Game and Liars Poker " "This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done." -- "Don Norman, Northwestern University, Author of The Design of Everyday Things and The Design of Future Things"


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Product Details
  • ISBN-13: 9798200565948
  • Publisher: Gildan Media Corporation
  • Publisher Imprint: Gildan Media Corporation
  • Height: 191 mm
  • Returnable: N
  • Width: 135 mm
  • ISBN-10: 8200565947
  • Publisher Date: 11 Jun 2008
  • Binding: CD-Audio
  • Language: English
  • Sub Title: Improving Decisions about Health, Wealth, and Happiness


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