Built on Values: Creating an Enviable Culture That Outperforms the Competition

All across the country, the best and most competitive companies are creating great cultures in which employees consider it their pleasure to give the best possible service to customers. Even in hard economic times, accomplishing that is not only possible but absolutely essential. If customers don't have much money to spend, where are they going to spend it? At a place where employees sullenly and begrudgingly take their money or one where they are happy to be of service? Based on a patent-pending Values Blueprint process, this book from culture change expert Ann Rhoades shows the exact steps for curing an ailing company culture or creating a new one from scratch. Developed from Rhoades' years of experience with Southwest, Jet Blue, Doubletree Hotels, P.F. Chang's and the many clients of People Ink, she has proven, over and over, that companies that create or improve values-based cultures become higher performers, both in customer satisfaction and in financial return. Rhoades helps companies get on the pathway to greatness by turning around their cultures. The key is to focus on both the big picture and the smallest detail at the same time. This book is based on that very principle. Changing a culture starts with getting the basics right (values and behavior at the C-level). Then the big things (hiring the right people, keeping them and delighting customers) fall more easily into place. This book provides a clear blueprint for how to accomplish culture change. It also offers inspiring examples and cases from a wide range of industries. Readers will learn: Why living the values is the first principle in leading people successfully How to exceed the expectations of employees and customers by living the values How to develop a Values Blueprint and put it into action Why it's essential to hire, fire and reward people based on values alone and How to establish a discipline for sustaining a values-centric culture

About the Author :
Recognized as one of Time magazine's twenty-five most influential Americans, Stephen R. Covey (1932-2012) was an internationally respected leadership authority, family expert, teacher, organizational consultant, and author. His books have sold more than twenty-five million copies in thirty-eight languages, and The 7 Habits of Highly Effective People was named the #1 Most Influential Business Book of the Twentieth Century. After receiving an MBA from Harvard and a doctorate degree from Brigham Young University, he became the cofounder and vice chairman of FranklinCovey, a leading global training firm. Tamara Marston has been an actor, singer, and director for more than thirty years. A career performer and musician, she has toured nationally with several groups and appeared on The Arsenio Hall Show and A&E's Goodtime Caf�. Dividing her time between acting and singing gigs, choral conducting, music and stage directing, jingle and voice-over work, private and public teaching, and family, Tami feels very fortunate to make her living working in the arts.