The Dragonfly Effect Lib/E: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully. The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results. Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four wings of The Dragonfly Effect working together. Part II will teach you each of the four skills. Its illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBays World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. Its got Andys Cheat Sheets, specifically designed for people who are not at all technically proficient. Linked to this book youll find a website where you can find a community of other readers, like you, who will share their experiences, tools, and other resources. It will keep you updated on new ways to use the power of social technology to improve the life of just one individual or cultivate social change.

About the Author :
Jennifer Aaker is a behavioral psychologist, author, and chaired professor at Stanford's Graduate School of Business. Her work has been published in leading journals and featured in the London Economist, New York Times, Wall Street Journal, The Atlantic, Forbes, NPR, and Science. Shehas been honored with numerous teaching awards, including Poets & Quants MBA Professor of the Year. Naomi Bagdonas is a Stanford lecturer with over ten years of experience in executive coaching and management consulting and is a professionally trained comedian at The Upright Citizens Brigade Theater in Los Angeles. Carlye Adler is a best-selling author, book collaborator and award-winning journalist. She is the founder and chief ghost of the Casper Media Group, which creates content for well-known entrepreneurs and leaders in business, entertainment, philanthropy and politics. As a journalist, Carlye's writing has been published in BusinessWeek, Fast Company, Fortune, Forbes, Newsweek/The Daily Beast, Time, and Wired and has been anthologized in The Best Business Stories of the Year. Chip Heath is a professor at the Graduate School of Business at Stanford University. He and his brother, Dan are the bestselling authors of Made to Stick and Switch. He lives in Los Gatos, California. Chip Heath is a professor at the Graduate School of Business at Stanford University. He and his brother, Dan are the bestselling authors of Made to Stick and Switch. He lives in Los Gatos, California. Dan Ariely is the author of the New York Times bestsellers Predictably Irrational and The Upside of Irrationality. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. Dan Ariely is the author of the New York Times bestsellers Predictably Irrational and The Upside of Irrationality. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere.