About the Book
The Responsibility Revolution is about about innovating new ways of working; instilling a new logic of competing; identifying new possibilities for leading; and redefining the very purpose of business. Jeffrey Hollender, founder of Seventh Generation, and Bill Breen, co-author of The Future of Management, have drawn on the best thinking not in the corporate responsibility arena, but in the realm of strategy, leadership, and management. They were granted access to all kinds of good-company innovators, CEOs, and founders, including a number who dont often give interviews, to show how an emerging breed of business revolutionaries are turning theory into practice, and are building organizations that grow revenue by contributing to the greater good. This is a book about change, but it seeks to help companies change from withinchange their priorities; the way they organize; how they compete; the way they interact with the world. Comprised of a potent mix of veteran good companies, as well as those that arent often associated with corporate responsibility, each chapter offers new models for building the kind of companies that will thrive in the emerging Sustainable Economy. There are pioneers like Patagonia, Organic Valley, and Seventh Generation; big brands like Nike and Timberland; European companies like Marks corporate giants like eBay and IBM; and outliers, like Etsy and Linden Lab, who represent the first iterations of imminent change. Each of these companies offers promising ideas for building financially, socially, and environmentally sustainable organizations. While there is no single road map for forging a mission-driven business, these innovators have laid out a series of navigation points that show the way. It's no longer a matter of "whether" to mainstream corporate responsibility (CR) to a company's operationsCR has never been more prominent on the corporate agenda. The challenge now is "how?" And in the not-so-distant future, companies will increasingly want to know "how well?" Is CR adding value to the business, and is the business adding value to society? The Responsibility Revolution reveals the smartest way to compete on values, the enlightened way to lead, the best way to build profits and fulfill a larger mission. Its a one-of-a-kind guidebook for entrepreneurs, leaders, and aspiring leaders who "get it," but are unclear on how to "get going."
About the Author :
Peter Senge, PhD, is a senior lecturer at the Massachusetts Institute of Technology, the founding chair of SoL, a renowned pioneer, theorist, and writer in the field of management innovation, and the author of the widely acclaimed book, The Fifth Discipline: The Art and Practice of the Learning Organization.
Peter Senge, PhD, is a senior lecturer at the Massachusetts Institute of Technology, the founding chair of SoL, a renowned pioneer, theorist, and writer in the field of management innovation, and the author of the widely acclaimed book, The Fifth Discipline: The Art and Practice of the Learning Organization.
DAVID C. ROBERTSON joined the faculty of the Wharton School at the University of Pennsylvania in January of 2011, and was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to the company's management team, has written two case studies about the company, and is the co-author of a Harvard Business Review piece on LEGO. At IMD, Robertson was the co-director of the school's largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European companies. For more on Robertson's background, and to contact him for speaking and consulting engagements, visit www.robertsoninnovation.com.
BILL BREEN is a founding member of the team that launched Fast Company, which gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited Fast Company's special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of The Responsibility Revolution and The Future of Management, which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets. Connect with Bill at bbreen@billbreen.net.
