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Home > Business and Economics > Business and Management > Management and management techniques > Management decision making > The Brand Bubble Lib/E: The Looming Crisis in Brand Value and How to Avoid It
The Brand Bubble Lib/E: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble Lib/E: The Looming Crisis in Brand Value and How to Avoid It


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About the Book

This book lays out credible evidence that points to yet another impending bubble. One which, if not corrected, could drive down valuation multiples and stock prices around the world. The authors have concluded from a detailed analysis of a decades worth of brand and financial data that business is riding on yet another bubble. A brand bubble. The traditional business models and strategies marketers have used for generations simply no longer work. While most managers still see metrics like trust and awareness as the backbone of how brands are built, analysis shows theyre dead wrongthese metrics do not add to increased asset value. In fact, by following them, marketers are led astray, actually hastening the declining value of their brands. The authors lay out a clear path to jumpstart the power of branding again. They show the brands that are succeeding already and will succeed in the future have an insatiable appetite for creativity and a questing spirit for change. They understand differentiation and how to evolve it. What they have is a more powerful form of differentiation. These brands offer consumers a palpable sense of movement and direction and contain energized differentiation that drive future corporate financial performance far greater than the traditional brands that have formerly dominated the market.

About the Author :
Peter Ganim, an Earphones Award-winning narrator, is an American actor who has appeared on stage, on television, and in film. He has performed voice-over work since 1994. John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people.


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Product Details
  • ISBN-13: 9798200547838
  • Publisher: Gildan Media Corporation
  • Publisher Imprint: Gildan Media Corporation
  • Language: English
  • Sub Title: The Looming Crisis in Brand Value and How to Avoid It
  • ISBN-10: 8200547833
  • Publisher Date: 20 Jul 2020
  • Binding: CD-Audio
  • Returnable: N


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The Brand Bubble Lib/E: The Looming Crisis in Brand Value and How to Avoid It
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