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Home > Computing and Information Technology Books > Information technology: general topics > The Technology Fallacy Lib/E: How People Are the Real Key to Digital Transformation
The Technology Fallacy Lib/E: How People Are the Real Key to Digital Transformation

The Technology Fallacy Lib/E: How People Are the Real Key to Digital Transformation


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About the Book

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions--but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity--the ability to take advantage of opportunities offered by the new technology--and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset.

About the Author :
Garth R. Andrus is a principal at Deloitte Consulting LLP. He has been a member of the Board of Directors at Deloitte and has held other leadership roles with the company. He leads Digital DNA services, which helps companies make the shift to organizing work, operating, and behaving effectively in a digital age. He has been cited in publications such as the Wall Street Journal, Forbes, Chief Executive Magazine, AdWeek, and Workforce Management. He has written articles for publications such as Advertising Age, Sloan Management Review, Human Capital Trends, and Talent Economy. Early in his career, he was a professor for seven years in organization studies at Vanderbilt and George Washington Universities. He has a doctorate from Vanderbilt University. Jonathan R. Copulsky teaches marketing, branding, and marketing technology at Northwestern University. Gerald C. Kane is Professor of Information Systems at Boston College. Anh Nguyen Phillips is a researcher and author who studies the impact of emerging digital technologies on an organization's leadership, talent, and culture. Her work has been cited in leading publications such as the Wall Street Journal, MIT Sloan Management Review, Forbes, and Fortune. She is also coauthor of The Technology Fallacy: How People Are the Real Key to Digital Transformation. Prior to this, she spent over ten years in Deloitte Consulting LLP, where she led business and technology teams in implementing Customer Relationship Management and order management solutions. She has a BA in humanities and did post-graduate studies in comparative literature, where she explored the intersection of technology and culture. Anh Phillips has dedicated her career to exploring the interplay between technology and humanity. She is coauthor of The Technology Fallacy, The Transformation Myth, and Work Better Together. Her work has been cited in leading publications such as the Wall Street Journal, MIT Sloan Management Review, Forbes, Fortune, and CIO Magazine. A senior leader at Deloitte Consulting, Anh directs research teams that help the C-suite and board focus on the important role that technology, leadership, and culture play in fostering innovation. Jack de Golia is "the voice of character." He's a veteran stage actor and public relations professional. Jack brings depth, warmth, and a wide range of character voicing to his audiobook narrations. He's a skilled character actor, with accomplished accents in High (RP) British English, Russian, Spanish, Texan, German, Southern, New York, and rural Western American English, among many others. Jack has pleased voice-over clients with commercials, video games, and e-learning work in addition to narrating over 110 audiobooks. Jack won AudioFile magazine's Earphones Award in 2018. He was also a 2018 nominee for best mystery narration by the Society of Voice Arts & Sciences. In 2015, he also earned the special designation of "Audible Approved Producer" for the quality of his audiobook work. A number of his books have been given very positive reviews in AudioFile magazine, Audiobook Reviewer, and reviewer blogs. Jack holds a BA in dramatic art, and graduated with High Honors from the University of California, Davis. He's a member of the Phi Beta Kappa honor society. He worked for over thirty-five years as a park ranger and later, a public information officer, for federal land management agencies in national parks, national forests, and other public lands in the West, as well as during wildfire emergencies nationwide. His work took him to national parks like Yellowstone, desert public lands in Arizona, and a national forest in Montana. Jack has two grown sons and a grandchild. Jack and his wife, a geoscience professor at UNLV, live in Henderson, Nevada.


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Product Details
  • ISBN-13: 9798200322015
  • Publisher: Tantor Audio
  • Publisher Imprint: Tantor Audio
  • Edition: Unabridged edition
  • Returnable: N
  • ISBN-10: 8200322017
  • Publisher Date: 09 Jul 2019
  • Binding: CD-Audio
  • Language: English
  • Sub Title: How People Are the Real Key to Digital Transformation


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