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Home > Business and Economics > Business and Management > Sales and marketing > Get the Meeting!: An Illustrative Contact Marketing Playbook
Get the Meeting!: An Illustrative Contact Marketing Playbook

Get the Meeting!: An Illustrative Contact Marketing Playbook


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About the Book

What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing--using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent--has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than sixty case studies and tactical examples, this new book takes you inside successful contact marketing campaigns--from strategy, through execution, to results--and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

About the Author :
Jonathan Yen is a commercial voice-over artist and Earphones Award-winning audiobook narrator. He was inspired by the Golden Age of Radio, and while the gold was gone by the time he got there, he has carried that inspiration through to commercial work, voice acting, and stage productions. From vintage Howard Fast science fiction to naturalist Paul Rosolie's true adventures in the Amazon, he loves to tell a good story. Stu Heinecke is a Wall Street Journal cartoonist, Hall-of-Fame-nominated marketer, and author. Heinecke discovered the magic of Contact Marketing early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise, and brought in millions of dollars worth of business. Heinecke is the host and author of the How to Get a Meeting with Anyone podcast and blog, and founder and president of Contact, a contact marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.


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Product Details
  • ISBN-13: 9798200287796
  • Publisher: Tantor Audio
  • Publisher Imprint: Tantor Audio
  • Height: 145 mm
  • Returnable: N
  • Width: 132 mm
  • ISBN-10: 8200287793
  • Publisher Date: 07 Jan 2020
  • Binding: CD-Audio
  • Language: English
  • Sub Title: An Illustrative Contact Marketing Playbook


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