Crash Course
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Home > Business and Economics > Business and Management > History of specific companies / corporate history > Crash Course Lib/E: The American Automobile Industry's Road from Glory to Disaster
Crash Course Lib/E: The American Automobile Industry's Road from Glory to Disaster

Crash Course Lib/E: The American Automobile Industry's Road from Glory to Disaster


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About the Book

This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. The cost to American taxpayers topped $100 billion--enough to buy every car and truck sold in America in the first half of 2009. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit's boardrooms to the inner sanctums of the White House. He reveals why President Barack Obama personally decided to save Chrysler when many of his advisors opposed the idea. Ingrassia provides the dramatic story behind Obama's dismissal of General Motors CEO Rick Wagoner and the angry reaction from GM's board--the same people who had watched idly while the company plunged into penury. In Crash Course, Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Ingrassia also describes dysfunctional corporate cultures (even as GM's market share plunged, the company continued business as usual) and Detroit's perverse system of "inverse layoffs" (which allowed union members to invoke seniority to avoid work). Along the way we meet Detroit's frustrated reformers and witness the wrenching decisions that Ford executives had to make to avoid GM's fate. Informed by Ingrassia's twenty-five years of experience covering the auto industry for the Wall Street Journal, and showing an appreciation for Detroit's profound influence on our country's society and culture, Crash Course is a uniquely American and deeply instructive story, one not to be missed.

About the Author :
Paul Ingrassia, the former Detroit bureau chief for the Wall Street Journal, speaks with authority and confidence about the automotive industry. In 1993 he won the Pulitzer Prize for his reporting on the management crisis and boardroom revolt at General Motors. Ingrassia has chronicled the car industry's successes and epic failures over the past twenty-five years, and as a former executive of Dow Jones, he is one of few authors who has been trained as a journalist and has direct experience in running a business. His is in demand on many media programs, including NPR's Morning Edition and The Diane Rehm Show; CNBC's Squawk Box; ABC World News with Charles Gibson; and Good Morning America. Patrick Lawlor has recorded over three hundred audiobooks in just about every genre. He has been an Audie Award finalist several times and has received several AudioFile Earphones Awards. He has won a Publishers Weekly Listen-Up Award, numerous Library Journal and Kirkus starred audio reviews, and multiple Editors' Picks, Top 10, and Year's Best lists. He is the only male audiobook narrator in Milwaukee, Wisconsin. To relax in his spare time, Patrick runs marathons. Patrick Lawlor has recorded over three hundred audiobooks in just about every genre. He has been an Audie Award finalist several times and has received several AudioFile Earphones Awards. He has won a Publishers Weekly Listen-Up Award, numerous Library Journal and Kirkus starred audio reviews, and multiple Editors' Picks, Top 10, and Year's Best lists. He is the only male audiobook narrator in Milwaukee, Wisconsin. To relax in his spare time, Patrick runs marathons.

Review :
The story that Mr. Ingrassia tells is concise, enthralling and ultimately heartbreaking.-- "The Wall Street Journal" "In order to understand just how much of a mess [the American auto business] was--not to mention how it got that way and how, if at all, it can be cleaned up--you really need to [listen to] Crash Course." -- "Washington Post" "Employing superb storytelling skills, Ingrassia explains in head-shaking detail the elements of a wholly avoidable collision." -- "Kirkus Reviews (starred review)" "Ingrassia skillfully details the many enormous management failures of the Big Three." -- "New York Times" "Rich with insider anecdote, peopled with unforgettable--and unforgivable--characters, Crash Course explains not just what happened to America's cars, but to its very soul." -- "Geraldine Brooks, Pulitzer Prize-winning author of March" "The story that Mr. Ingrassia tells is concise, enthralling, and ultimately heartbreaking." -- "Wall Street Journal"


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Product Details
  • ISBN-13: 9798200113910
  • Publisher: Tantor Audio
  • Publisher Imprint: Tantor Audio
  • Edition: Unabridged edition
  • Returnable: N
  • ISBN-10: 8200113914
  • Publisher Date: 18 Jan 2010
  • Binding: CD-Audio
  • Language: English
  • Sub Title: The American Automobile Industry's Road from Glory to Disaster


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