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Home > Business and Economics > Business and Management > Sales and marketing > We First Lib/E: How Brands and Consumers Use Social Media to Build a Better World
We First Lib/E: How Brands and Consumers Use Social Media to Build a Better World

We First Lib/E: How Brands and Consumers Use Social Media to Build a Better World


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About the Book

A social media expert with global experience with many of the world's biggest brands--including Nike, Toyota, and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

About the Author :
Simon Mainwaring is founder and president of We First, a brand consulting firm that helps companies use social media to build communities, profits, and positive impact. An award-winning advertising creative director, influential blogger, and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the University of Southern California Annenberg School, Ad Age's Power 150, and is an expert blogger for Fast Company. British narrator John Lee has read audiobooks in almost every conceivable genre, from Charles Dickens to Patrick O'Brian, and from the very real life of Napoleon to the entirely imagined lives of sorcerers and swashbucklers. He has won numerous Audie Awards and AudioFile Earphones Awards, and he was named a Golden Voice by AudioFile in 2009. Lee is also an accomplished stage actor and wrote and coproduced the feature films Breathing Hard and Forfeit. British narrator John Lee has read audiobooks in almost every conceivable genre, from Charles Dickens to Patrick O'Brian, and from the very real life of Napoleon to the entirely imagined lives of sorcerers and swashbucklers. He has won numerous Audie Awards and AudioFile Earphones Awards, and he was named a Golden Voice by AudioFile in 2009. Lee is also an accomplished stage actor and wrote and coproduced the feature films Breathing Hard and Forfeit.

Review :
A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.-- "Kirkus" "[Mainwaring's] enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world." -- "Publishers Weekly" "A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world." -- "Kirkus Reviews" "Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism." -- "Jeff Jarvis, author of What Would Google Do?"


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Product Details
  • ISBN-13: 9798200089826
  • Publisher: Tantor Audio
  • Publisher Imprint: Tantor Audio
  • Edition: Unabridged edition
  • Returnable: N
  • ISBN-10: 8200089827
  • Publisher Date: 30 Aug 2011
  • Binding: CD-Audio
  • Language: English
  • Sub Title: How Brands and Consumers Use Social Media to Build a Better World


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