About the Book
Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.There is a pattern and it is forty years: 2003 was a fulcrum year, as was 1963, its opposite.Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to listen to this book.
About the Author :
Michael R. Drew, a leading book marketer in the publishing industry, has propelled nearly seventy-five books onto national bestseller lists, including the Wall Street Journal, USA Today and the New York Times, and has garnered over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increase sales in a natural manner, and maximize the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey. Michael lives in Austin, Texas. Michael R. Drew, a leading book marketer in the publishing industry, has propelled nearly seventy-five books onto national bestseller lists, including the Wall Street Journal, USA Today and the New York Times, and has garnered over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increase sales in a natural manner, and maximize the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey. Michael lives in Austin, Texas. Michael R. Drew, a leading book marketer in the publishing industry, has propelled nearly seventy-five books onto national bestseller lists, including the Wall Street Journal, USA Today and the New York Times, and has garnered over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increase sales in a natural manner, and maximize the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey. Michael lives in Austin, Texas. Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance. With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. His books, The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world's most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.
Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance. With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. His books, The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world's most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.
Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from-behind victories in the worlds of business, politics, and finance. With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. His books, The Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world's most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.
Review :
Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?-- "Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive"
"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?"
-- "Harvey Mackay, #1 New York Times bestselling author"
"How do you predict what kind of society we're in? How do you know when's the right time to make a difference? In Pendulum, Roy H. Williams and Michael R. Drew have combed through history's ups and downs and the cultural shifts that ripple through every generation. They've written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone who is thinking about how to live in the now--and in the future."
-- "Tony Hsieh, CEO of Zappos"
"If you're trying to get a grip on why we do what we do, there's a way forward: It's Pendulum. Roy Williams and Michael Drew have explored the profound shifts in society from ancient times to now and created a blueprint to civilization. To understand your clients, to understand the market, to understand your own motivations--read Pendulum."
-- "T. Harv Eker, #1 New York Times bestselling author"
"In today's business environment you need to anticipate and understand consumers as never before. You need to drive change and create step-and-repeat processes. Roy H. Williams and Michael R. Drew nail it in Pendulum. They've looked in the mirror of history, and found a reflective pattern. And while every businessperson is running the gauntlet of business, they can use the book to become more competitive, nimble, and ready to drive change and grow! Every generation thinks a bit differently than the previous one--and Pendulum tells you why. Saddle up for an insightful read and an essential tool."
-- "Jeffrey Hayzlett, former CMO of Kodak"
