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Home > Religion, Philosophy & Sprituality Books > Philosophy > Topics in philosophy > Philosophy: logic > La Force du Discours: Rhétorique et argumentation pour ceux qui veulent être entendus - et gagner(1 L'Art de Penser)
La Force du Discours: Rhétorique et argumentation pour ceux qui veulent être entendus - et gagner(1 L'Art de Penser)

La Force du Discours: Rhétorique et argumentation pour ceux qui veulent être entendus - et gagner(1 L'Art de Penser)


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About the Book

Avez-vous déjà été dans une réunion en sachant exactement ce qu'il fallait dire - et vous êtes trouvé incapable de le dire ? Avez-vous vu quelqu'un de moins préparé remporter un argument qui aurait dû être le vôtre ? La différence entre ceux qu'on écoute et ceux qu'on ignore tient rarement à la compétence. Elle tient aux mots.
La Force du Discours est le guide définitif de rhétorique et d'argumentation pour les professionnels qui veulent être entendus, compris et pris au sérieux - en réunion, en négociation, au tribunal, en cabinet clinique et dans toute situation où les mots déterminent les résultats.
Puisant dans la profondeur philosophique d'Aristote, d'Adorno et de Mário Ferreira dos Santos - et dans la clarté pratique de décennies sur le terrain - WILLIAM MARCOS livre en dix chapitres ce qu'aucune université n'enseigne avec cette précision: comment le discours fonctionne, comment la persuasion opère et comment vous pouvez maîtriser les deux.

Dans ce livre, vous découvrirez:

  • Pourquoi avoir raison ne suffit jamais - et ce qu'il faut faire quand ce n'est pas suffisant
  • Les trois piliers qui régissent toute décision humaine: ethos, pathos et logos
  • Comment médecins, avocats et psychanalystes utilisent la rhétorique sans le savoir - et comment vous pouvez l'utiliser délibérément
  • La carte complète des figures rhétoriques avec des exemples professionnels réels
  • Comment transformer la peur de parler en public en présence et en autorité
  • L'analyse de discours historiques: de Chaplin à Hitler, d'Oscar Schmidt au journalisme télévisé
  • L'éthique du discours - parce que la force des mots exige de la responsabilité

La Force du Discours n'est pas un livre de techniques superficielles. C'est une formation. La différence entre le professionnel qui a quelque chose à dire et celui que le monde écoute vraiment.
Série: L'Art de Penser -Auteur: WILLIAM MARCOS


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Product Details
  • ISBN-13: 9798180681089
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 80
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 159 gr
  • ISBN-10: 8180681084
  • Publisher Date: 08 Jun 2026
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Series Title: 1 L'Art de Penser
  • Sub Title: Rhétorique et argumentation pour ceux qui veulent être entendus - et gagner
  • Width: 152 mm


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La Force du Discours: Rhétorique et argumentation pour ceux qui veulent être entendus - et gagner(1 L'Art de Penser)
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