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Home > Business and Economics Books > Business and Management > Business communication and presentation > Relations Presse
Relations Presse

Relations Presse


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About the Book

Les Relations Presse � la port�e de tousJ'ai d�marr� le journalisme en 1986. Tr�s vite, j'ai constat� d'�tranges ph�nom�nes. Nous recevions des dizaines de communiqu�s de presse. La plupart allaient directement � la poubelle. Et soudain, dans le lot, un communiqu� particulier attirait notre attention. Nous �tions accroch�s. Nous le lisions. Nous d�crochions notre t�l�phone pour appeler l'entreprise, demander un produit en test. Certaines entreprises pouvaient commettre les pires erreurs. Pourtant, les journalistes les adoraient et leur pardonnaient tout. D'autres entreprises �taient d�test�es par les journalistes. Leurs produits n'�taient pas particuli�rement moins bons. Il se trouve juste qu'ils h�rissaient les poils des journalistes - et ne s'en rendaient sans doute pas compte. Leurs conf�rences de presse que Lotus organisait ressemblaient � des pugilats, avec des avalanches de questions agressives, visant � les d�stabiliser, les remettre � leur place, tenter de les coincer... Pour certaines, la situation aurait pu sembler d�sesp�r�e. Et bien non... J'ai vu un attach� de presse brillant retourner la situation en l'espace d'une heure et demie ! Il a suffi d'un repas, un seul, pour qu'il retourne l'opinion envers sa soci�t�. Au sortir de ce simple d�jeuner, l'attitude de ces journalistes s'�tait transform�e. L'agressivit� n'�tait plus au rendez vous. Pourquoi cela marche pour certains et pour d'autres non ? Le journaliste britannique Richard Sharpe est sp�cialiste de la question - il g�re une �cole sur ce domaine en Angleterre. Nous avons confront� nos exp�riences. Il en est ressorti les m�mes observations: Certaines entreprises d�pensent des fortunes en communication pour un r�sultat quasi nul. La presse ne parle pas de leurs produits. Pourquoi ? Certaines envoient des dizaines de communiqu�s de presse, et ceux-ci ne sont jamais lus ! Certaines entreprises ou personnalit�s n'ont qu'� lever le petit doigt et aussit�t, les journalistes sont tout ou�e, pr�ts � �couter le message qu'ils ont � transmettre et � le relayer. Quel est leur secret ? Certaines entreprises ou personnalit�s sont ador�es des journalistes. Ceux-ci vont s'efforcer de pr�senter leur actualit� sous un jour favorable. Comment font-ils ? La cl� d'une relation fructueuse avec les m�dias Au fil des jours, Richard Sharpe et moi-m�me avons isol� ce qui constitue la formule magique des Relations Presse. Elle consiste en 3 cl�s essentielles. Trois cl�s, pas plus. Le plus incroyable, c'est que la formule est simple. Et qu'elle produit des r�sultats rapides: l'entreprise obtient des articles de presse, et ceux-ci sont en majorit� favorables. Si cette formule est appliqu�e � la lettre, elle aboutit � ce r�sultat: les journalistes vous aiment, ils pr�tent attention � ce que vous avez � leur dire, ils relayent votre message ! Comment communiquer de fa�on � ce que l'on vous �coute et vous appr�cie ? 'Relations Presse' vous pr�sente cette formule et analyse chacune des action de communication que vous pouvez mener. Elle vous fait comprendre comment communiquer de fa�on � ce que le message passe et qu'au bout du compte, les journalistes pr�tent attention � ce que vous avez � dire et mieux encore, vous appr�cient !Plus de d�tails sur http: //ichbiah.online.fr/pagerp.htm D�couvez un extraitSur la page de la version Kindle, il vous est possible de d�couvrir un extrait du livre.


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Product Details
  • ISBN-13: 9791091410281
  • Publisher: Smashwords
  • Publisher Imprint: Smashwords
  • Height: 229 mm
  • No of Pages: 350
  • Spine Width: 19 mm
  • Width: 152 mm
  • ISBN-10: 1091410283
  • Publisher Date: 17 Jul 2016
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 517 gr


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