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Home > Business and Economics > Business and Management > Business innovation > Chinafy: Why China is leading the West in innovation and how the rest of the world can catch up
Chinafy: Why China is leading the West  in innovation and how the rest  of the world can catch up

Chinafy: Why China is leading the West in innovation and how the rest of the world can catch up


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About the Book

Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what’s already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel – by copying China’s playbook! Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to “Chinafy” innovation for growth. Taking a deep dive into the workings of China’s most successful brands – from Haier to ByteDance – author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

About the Author :
Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies for the Asia-Pacific market. Her career in brands and marketing has been vast, beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She then moved to Bangkok, Singapore, and finally Shanghai, where she has lived since 2010. Joanna continues to help major global brands create more compelling identities to stay relevant in the ever-evolving Asia context. “China’s 50 Top Marketing Leaders” (New Internationalist) “Business Leader of the Year” (International Professional Women’s Society) “CEO of the Year” (shortlisted; Campaign Asia’s Women Leading Change Awards)


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Product Details
  • ISBN-13: 9789815044508
  • Publisher: Marshall Cavendish International (Asia) Pte Ltd
  • Publisher Imprint: Marshall Cavendish International (Asia) Pte Ltd
  • Height: 152 mm
  • No of Pages: 288
  • Sub Title: Why China is leading the West in innovation and how the rest of the world can catch up
  • ISBN-10: 9815044508
  • Publisher Date: 31 Aug 2023
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Width: 227 mm


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Chinafy: Why China is leading the West  in innovation and how the rest  of the world can catch up
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Chinafy: Why China is leading the West in innovation and how the rest of the world can catch up
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