Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.Contents: Introduction: An Introduction to Geographically Remote Industrial ClustersFormation and Growth of Geographically Remote Industrial ClustersSmaller Manufacturing Enterprises in Geographically Remote Industrial ClustersBusiness-to-Consumer Marketing ManagementMarketing Management and Cluster DynamicsNotes on Case Analysis"Collected Cases: "Formation of Geographically Remote Industrial Clusters: Instinctive Formation of an Industrial ClusterAthelia — How Can an Old City Survive the Death of French Shipyards?Closing the Distance between Two Furniture Clusters — Möbelriket in Lammhult and Tibro Interiör in TibroSocial and Environmental Value-Based Cluster Development — The Dilemma of Wishing to Do Good by Selling Textile GoodsThe Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt's “Cinderella”Interactive Recycling — Service Innovation in a Green ClusterInternal and External Information Needs of Geographically Remote Industrial Clusters: Downturn for a Manufacturing Company in a Geographically Remote Industrial ClusterSaab — A Case of EmergencyConnecting Strategy with Functional Practice in the Automobile IndustryCluster Development and Marketing Challenges for a Regional Biorefinery ClusterMarketing Management Operations and Strategies of Geographically Remote Industrial Clusters: Sweet and Sound with XylitolRevitalizing Agro-Machinery Manufacturing in Tanzania — The Case of IELSkagenfood A/S in the Northern Jutland Seafood Cluster — Decisions to Develop the BusinessGrowth Challenges in Small Manufacturing Ventures from Emerging Economies — The Evidence from MoldovaWinery Startup within a Wine-Producing ClusterConvergence and Differentiation in Regional Know-How — The Case of Central Otago Pinot NoirInformation Technology Issues and Geographically Remote Industrial Clusters: Software Development in a Remote Geographic Location — The Case of TextFlowNational Computer Services, Inc. — Market Options for a Small Middle Eastern IT CompanyGolf Goes Virtual with GOLFZON Readership: Students studying marketing management, business professionals involved in managing industrial clusters, policy makers, government officials and economics and regional development specialists.