Reimaginar el poder de la comunicación
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Reimaginar el poder de la comunicación

Reimaginar el poder de la comunicación


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About the Book

En un mundo donde los mensajes se multiplican cada segundo y la atención es un recurso escaso, comunicar ya no es suficiente: hay que hacerlo con intención, estrategia y propósito. Reimaginar el poder de la comunicación, de Amanda Berenstein y Johanna Palacio, analiza el papel estratégico de la comunicación en un entorno caracterizado por la inmediatez, la digitalización y el impacto de la cultura en la reputación corporativa.Las autoras ofrecen una guía práctica y cercana para transformar la comunicación en un motor que conecta marcas, personas y organizaciones con lo que realmente importa: la cultura y las conversaciones que definen nuestro tiempo. Presentan un marco que combina escucha cultural, gestión de stakeholders y creatividad aplicada, mostrando cómo la comunicación se convierte en un activo de negocio que influye en ventas, reputación y atracción de talento. A través de metodologías como Trend Mapping y Culture Compass, explican cómo transformar datos e insights en narrativas que fortalezcan la relación entre organizaciones y sociedad.A diferencia de otros enfoques centrados solo en la teoría, este libro combina experiencia real, metodologías probadas y casos que muestran cómo anticiparse a tendencias, construir confianza y convertir la comunicación en un activo tangible de negocio. Es una invitación a ver más allá de los medios y a descubrir cómo liderar desde la narrativa, logrando no solo ser escuchados, sino también generar impacto y resultados duraderos.Escrito con un estilo claro y dinámico, este libro se convierte en una herramienta indispensable para líderes, profesionales de la comunicación y estudiantes que buscan comprender cómo la cultura, los datos y la creatividad se entrelazan para mover audiencias y generar valor. Una lectura que inspira y, al mismo tiempo, ofrece rutas concretas para actuar.


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Product Details
  • ISBN-13: 9789689721116
  • Publisher: Lid
  • Publisher Imprint: Lid
  • Height: 220 mm
  • No of Pages: 210
  • Spine Width: 11 mm
  • Width: 150 mm
  • ISBN-10: 9689721119
  • Publisher Date: 22 Sep 2025
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 322 gr


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